Josiah C Wedgewood

This Is A New Release Of The Original 1920 Edition.

This book demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life

The story of the innovative genius who became pottery maker to royalty—and to the world: “You don't have to know a glaze from a slip to enjoy this.” —Kirkus Reviews Born in Staffordshire, England, to a family of traditional potters in 1730, Josiah Wedgwood would grow up to revolutionize the industry, founding the company still world-renowned in the twenty-first century. When he started work, the local ware was either fairly rustic, or made to look a little more sophisticated by the addition of heavy glazes. He worked to produce a lighter colored body and to use designs made to appeal to aristocratic tastes, convinced that where they led the rapidly growing middle class would follow. The result was cream ware which, when a whole service was ordered by the royal family, was soon christened queens ware. But Wedgwood was a distinctive character for more reasons than his artistry. As a businessman, he adopted an early form of mass production, and is believed to be the inventor of many modern marketing techniques such as money-back guarantees and illustrated catalogs. He was also a passionate early abolitionist who used his company to promote the anti-slavery cause, and he pursued the study of chemistry in order to understand the science behind the potter’s art, eventually inventing a kiln thermometer. This fascinating biography brings to life a remarkable eighteenth-century figure.

In his day, "Josh" Wedgwood was one of Britain's best-known and most outspoken Radical politicians. He served in three wars, and, in a Parliamentary career lasting from 1906 to 1943, first with the Liberals, and then with Labour, he fought to uphold personal liberty and to limit the power of the state. Instead of the collectivism of socialists or social imperialists, Wedgwood advocated a Radical vision of Victorian Individualism as the solution to the problems of social inequality at home and growing threats abroad that Britain faced in the first half of the twentieth century. His support of individual freedom, a redistribution of landowner's wealth, and a voluntary and democratic British Empire received only limited support in his own lifetime, but he fought for them with vigour and passion throughout his career. This study of his life throws new light upon some of the defining ideological and policy issues of the most turbulent period of modern British history. Paul Mulvey teaches at the London School of Economics.

Detailed and comprehensive, the second volume of the Venns' directory, in six parts, includes all known alumni until 1900.