Jugaad Time

In India, the practice of jugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and postdigital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

On the Canvas of My Time is a narration of a life lived with passion, commitment and honesty that often went against the prevalent beliefs and values of the time. The author, at the age of 56, takes the reader on a solo bike ride – from the present on his family farm in rural Karnataka to parts of North India where he spent his childhood. Along the road the reader gets to see glimpses of the author’s life – the transition from the fast-paced lifestyle in New Delhi to building a sustainable, self-reliant life ethic with his partner, Juli, and their children. The book shares his worldview and provides a first-hand account of the ground realities of the yawning urban-rural divide, its impact on human dynamics and the looming environmental disaster that we are fast approaching in our blind pursuit of short-term developmental goals at the cost of real sustainability. The journal is also a narrative of the couple’s love story and their fascinating journey stretching over three and a half decades.

This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life. Encouraging readers to explore the phenomenon of platformisation in context, the book uncovers the distinctive features of platform capitalism in India.

In Brown Saviors and Their Others Arjun Shankar draws from his ethnographic work with an educational NGO to investigate the practices of “brown saviors”—globally mobile, dominant-caste, liberal Indian and Indian diasporic technocrats who drive India’s help economy. Shankar argues that these brown saviors actually reproduce many of the racialized values and ideologies associated with who and how to help that have been passed down from the colonial period, while masking other operations of power behind the racial politics of global brownness. In India, these operations of power center largely on the transnational labor politics of caste. Ever attentive to moments of discomfort and complicity, Shankar develops a method of “nervous ethnography” to uncover the global racial hierarchies, graded caste stratifications, urban/rural distinctions, and digital panaceas that shape the politics of help in India. Through nervous critique, Shankar introduces a framework for the study of the global help economies that reckons with the ongoing legacies of racial and caste capitalism.

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

In The Globally Familiar Ethiraj Gabriel Dattatreyan traces how the rapid development of information and communication technologies in India has created opportunities for young people to creatively explore their gendered, classed, and racialized subjectivities in and through transnational media worlds. His ethnography focuses on a group of diverse young, working-class men in Delhi as they take up the African diasporic aesthetics and creative practices of hip hop. Dattatreyan shows how these aspiring b-boys, MCs, and graffiti writers fashion themselves and their city through their online and offline experimentations with hip hop, thereby accessing new social, economic, and political opportunities while acting as consumers, producers, and influencers in global circuits of capitalism. In so doing, Dattatreyan outlines how the hopeful, creative, and vitally embodied practices of hip hop offer an alternative narrative of urban place-making in "digital" India.

Introduction : An asynchronic timeline -- Ephemeral infrastructures -- The financial sublime -- Drawing fantasies -- The industry of sound -- Inside the pit -- Concrete love -- Conclusion : Inquilab zindabad -- Appendix : list of masterplans affecting gurgaon.