Lessons In Typography

Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

In just 2.5 hours of focused video tutorials, Advanced Lessons in Typography: Learn by Video helps graphic designers master the creation of a wide spectrum of brilliantly effective contemporary typographic solutions. Jim Krause covers creative techniques for all stages of typography design, from initial brainstorming and sketching to development and fine-tuning. He walks through projects including letterform customization, decorative character add-ons, word-graphic design, logotypes, custom typeface development, the creation of hand-drawn typographic components, and the aesthetic fine-tuning of text areas within layouts. Throughout, Krause demonstrates the use of appropriate tools, ranging from digital software and hardware to pencils, pens, brushes, ink, paint, sketch pads, and tracing paper. Krause's engaging and enlightening lessons draw on his immense experience instructing designers in more than two dozen books and video products. Whether you're a new or intermediate-level graphic designer, Advanced Lessons in Typography: Learn by Video will empower you to create unique, contemporary typographic solutions for logos, layouts, illustrations, and much more.

In just 2.5 hours of focused video tutorials, Advanced Lessons in Typography: Learn by Video helps graphic designers master the creation of a wide spectrum of brilliantly effective contemporary typographic solutions. Jim Krause covers creative techniques for all stages of typography design, from initial brainstorming and sketching to development and fine-tuning. He walks through projects including letterform customization, decorative character add-ons, word-graphic design, logotypes, custom typeface development, the creation of hand-drawn typographic components, and the aesthetic fine-tuning of text areas within layouts. Throughout, Krause demonstrates the use of appropriate tools, ranging from digital software and hardware to pencils, pens, brushes, ink, paint, sketch pads, and tracing paper. Krause's engaging and enlightening lessons draw on his immense experience instructing designers in more than two dozen books and video products. Whether you're a new or intermediate-level graphic designer, Advanced Lessons in Typography: Learn by Video will empower you to create unique, contemporary typographic solutions for logos, layouts, illustrations, and much more. Download Lesson Files https://ptgmedia.pearsoncmg.com/digital/learn_by_video/9780134096629/lesson_files.zip...

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Better Web Typography for a Better Web is a book based on a top-rated online course explaining typography to people who build web sites-web designers and web developers. The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in an easy-to-understand way. The content of the book is accompanied by live code examples and the readers go through a process of designing and building an example website as they go through the book. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

Absolute beginners can learn how to get started on the basic Italic hand in this practical guide. Detailed discussions cover spacing and connecting letters; forming words and sentences; drawing "swash" capitals; changing nibs; using color; making corrections; waterproofing; addressing envelopes, making invitations, and stationery, and transcribing special texts. Numerous black-and-white illustrations.

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.