Life Insurance Corporation Of India

What does LIC stand for? Is it a security provider or a common man’s savings mobilizer? A mere money lender or a nation builder? Is it like any other PSU — an employment generator — or has it grown into the way of life of almost every Indian? LIC is all of these rolled into one! From being called the ‘Jewel in the Crown’ of India to being synonymous with the insurance industry, the Life Insurance Corporation, has made a place in every household of India. In more than 60 years LIC has not only gained the trust of the public but in its many ways, LIC is ahead of several global leaders in the insurance industry. The book, The LIC Story: Making of India’s Best-known Brand, is an account of this extra ordinary organization through the eyes of Kamalji Sahay who joined LIC as a young professional in 1977 and saw it sail through choppy waters for three decades when he served as their Executive Director. This book covers the details of the most significant events, people and operational dynamics which the author experienced across the remotest offices or even at the headquarters of LIC. Full of interesting anecdotes, The LIC Story takes us on a fascinating ride into this mighty organization from an insider’s perspective.

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Contents Include : Introduction; Life Insurance : Review Of Studies Made; Methodology For Analysis; Performance Evaluation Of Life Insurance Corporation Of India; Productivity Of Life Insurance Corporation Of India; Investment Portfolio Of Life Insurance Corporation Of India; Impact Of Privatisation On The Performance Of Life Insurance Corporation Of India; Conclusions.

The present book is beautiful presentation of facts and figures relating to the business and marketing activities of the Life Insurance Corporation of India. In fact, the author has tried to display his knowledge and understanding about the various business activities of LIC of India. The book runs into tow hundred and odd parts and is divided into eight chapters in addition to appendices and bibliography. The first chapter examines the organisational and functioning aspects of the LIC of India. The second chapter pin points the various objectives of the LIC of India. The third chapter deals with the marketing policy whereas the insurance business activities have been highlighted in the fourth chapter. The fifth chapter underlines the services being provided to policy holders. The sixth chapter delineates the managerial and controlling system of LIC. Thte seventh chapter displays the trend to regional distribution and the last chapter contains the summary and conclusion. The book will be more useful for stakeholders and all those who are interested in marketing and business activities of Life Insurance.

Enthused And Encouraged By The Exemplary Success Of Life Insurance Corporation Of India The Government Of India In The Early 1970S Decided To Bring In The General Insurance Industry Also Into The Vortex Of A Nationalised Setup To Provide Comprehensive Insurance Security To The People Of India.How Effectively And Substantially Life Insurance Corporation Of India And The Four Nationalised General Insurance Companies, The Holding Companies Of General Insurance Corporation Of India, Contributed To Redesigning The Socio-Economic Fabric Of Modern India Is A Part Of The Post Independent Economic History Of India.Though These Two Organisations Have Interlaced And Intertwined Their Destiny With That Of India, The Preference Shift In The Indian Markets, New Realities Of The Global Economic Order, And Demands Arising Out Of Multilateral Trade Agreements Have All Left India With No Option Other Than Throwing Open Its Economic And Commercial Policies To Global Competition And Challenges.

Insurance business in India had taken step first in open competitive market then to nationalization. For almost four decades LIC has been the sole player with virtual monopoly in the Life Insurance Sector, it was in 1990,s government of India ventured into policy of liberalization and privatization and once again the insurance sector is back to privatize and liberalized market. Hence today most of the private players are giving competition to the public sector company, As private players entered in the market the market is booming in insurance sector with various products for attracting the attention of customer consequently by the year 2000-2001 , 12 players entered the life insurance sector .which will effect the performance of life insurance corporation .Thus the LIC had never faced any competition and at the same time had monopoly in the market, now has to compete with the private players,. It is therefore important to study the performance of Life Insurance Corporation after the entry of the private players and after adapting liberalize policy by the government therefore it becomes imperative to evaluate the performance of life insurance Corporation of India. The entry of private players in the market after adapting privatization by the government had effected in the performance of the life insurance sector, which is the key sector in the financial system Hence there is primary need to evaluate the performance of LIC and to study the need of privatization in Life Insurance Sector at the same time to study impact of private entrants in Insurance Sector, especially with regard to performance of life Insurance Corporation of India The broader objective of this study is to evaluate the role of privatization on the performance of LIC. Following are the specific objectives of this study; 1. To evaluate the performance of LIC 2. To study the need of privatization in Life Insurance Sector 3. To study impact of private entrants in Insurance Sector, Specially with regard to performance of life Insurance Corporation of India The suggestion and criticism for the improvement in the research are welcome.