Lydia Pinkham Is Her Name

Lydia Pinkham was one of the 19th century’s most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues. Chief among them was the well-being of women struggling with serious health issues related to their menstrual cycles and other so-called “women weaknesses.” But as the teetotaling Pinkham and her namesake company soared to entrepreneurial heights by selling her patient relief in the guise of an alcohol-laced potion known as the Vegetable Compound, generations that followed have been left to wonder: Was she worthy of her female customers’ trust or just an opportunist? In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women’s studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.

This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Praise for the previous edition: "This fun-to-read source will add spice for economics and business classes..."—American Reference Books Annual "...worthy of inclusion in reference collections of public, academic, and high-school libraries. Its content is wide-ranging and its entries provide interesting reading."—Booklist "A concise introduction to American inventors and entrepreneurs, recommended for academic and public libraries."—Choice American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition profiles more than 300 important Americans from colonial times to the present. Featuring such inventors and entrepreneurs as Thomas Edison and Madame C. J. Walker, this revised resource provides in-depth information on robber barons and their counterparts as well as visionaries such as Bill Gates. Coverage includes: Jeffrey Bezos Michael Bloomberg Sergey Brin and Larry Page Michael Dell Steve Jobs Estée Lauder T. Boone Pickens Russell Simmons Oprah Winfrey Mark Zuckerberg.

Claude Bristol's tough-minded, hard-hitting message remains as fresh and focused today as when his books were first published, when the subconscious mind was less understood. Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were "blasted" with Bristol's powerful book, T.N.T. - It Rocks the Earth. Adhering to his cornerstone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. Now, you can learn how to impress your subconscious mind, and have at your command a power that astounds! This deluxe edition of the classic works, includes a 21st century study guide structured with introspective questions that will allow you to let the wisdom the author imparts, infiltrate both your conscious and unconscious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose.

Since its release, The Magic of Believing has sold over one million copies worldwide, and for good reason – it works! Based on the original research of Claude M. Bristol into the nature of thought and the power of your subconscious mind, this book shows how anyone can overcome obstacles and achieve whatever goal they set their mind to, through the powerful methods of visualization, focused thinking, and having faith in yourself. The tried and tested techniques described in this book have been used by many to attain vast improvements in their personal and professional lives. The simplicity of the philosophy provides a powerful catalyst for change. If you seek to better yourself, look no further – The Magic of Believing has got you covered. Through this book, learn how to: • Dive deep into your subconscious mind and rely on its intelligent strength to overcome obstacles • Harness the powerful force that is thought and make your dreams come true • Turn your all-consuming desire for success into a motivating factor • Have faith in yourself and your creativity to enhance effectiveness Apply these techniques in your own life and then marvel as all your goals turn into reality faster than you would have ever thought possible. Now it’s your turn to believe in magic!

The "Master Key" is here given to the world as a means of tapping the great cosmic intelligence and attracting from it that which corresponds to the ambitions, and aspirations of each reader. Every thing and institution we see around us, created by human agency, had first to exist as a thought in some human mind. Thought therefore is constructive. Human thought is the spiritual power of the cosmos operating through its creature man. "The Master Key" instructs the reader how to use that power, and use it both constructively and creatively. The things and conditions we desire to become realities we must first create in thought. "The Master Key" explains and guides the process... Used as thus instructed "The Master Key" will make of the reader a greater, better personality, and equipped with a new power to achieve any worthy personal purpose and a new ability to enjoy life's beauty and wonder. (From the Introduction) Get Your Copy Now.