Makeover Television

In 2004, roughly 25 makeover-themed reality shows aired on U.S. television. By 2009, there were more than 250, from What Not to Wear and The Biggest Loser to Dog Whisperer and Pimp My Ride. In Makeover TV, Brenda R. Weber argues that whether depicting transformations of bodies, trucks, finances, relationships, kids, or homes, makeover shows posit a self achievable only in the transition from the “Before-body”—the overweight figure, the decrepit jalopy, the cluttered home—to the “After-body,” one filled with confidence, coded with celebrity, and imbued with a renewed faith in the powers of meritocracy. The rationales and tactics invoked to achieve the After-body vary widely, from the patriotic to the market-based, and from talk therapy to feminist empowerment. The genre is unified by its contradictions: to uncover your “true self,” you must be reinvented; to be empowered, you must surrender to experts; to be special, you must look and act like everyone else. Based on her analysis of more than 2,500 hours of makeover TV, Weber argues that the much-desired After-body speaks to and makes legible broader cultural narratives about selfhood, citizenship, celebrity, and Americanness. Although makeovers are directed at both male and female viewers, their gendered logic requires that feminized subjects submit to the controlling expertise wielded by authorities. The genre does not tolerate ambiguity. Conventional (middle-class, white, ethnically anonymous, heterosexual) femininity is the goal of makeovers for women. When subjects are male, makeovers often compensate for perceived challenges to masculine independence by offering men narrative options for resistance or control. Foregoing a binary model of power and subjugation, Weber provides an account of makeover television that is as appreciative as it is critical. She reveals the makeover show as a rich and complicated text that expresses cultural desires and fears through narratives of selfhood.

The past decade has seen an explosion of lifestyle makeover TV shows. Audiences around the world are being urged to ‘renovate’ everything from their homes to their pets and children while lifestyle experts on TV now tell us what not to eat and what not to wear. Makeover television and makeover culture is now ubiquitous and yet, compared with reality TV shows like Big Brother and Survivor, there has been relatively little critical attention paid to this format. This exciting collection of essays written by leading media scholars from the UK, US and Australia aims to reveal the reasons for the huge popularity and influence of the makeover show. Written in a lively and accessible manner, the essays brought together here will help readers ‘make sense’ of makeover TV by offering a range of different approaches to understanding the emergence of this popular cultural phenomenon. Looking at a range of shows from The Biggest Loser to Trinny and Susannah Undress, essays include an analysis of how and why makeover TV shows have migrated across such a range of TV cultures, the social significance of the rise of home renovation shows, the different ways in which British versus American audiences identify with makeover shows, and the growing role of lifestyle TV in the context of neo-liberalism in educating us to be ‘good’ citizens. This book was published as a special issue of Continuum: Journal of Media and Cultural Studies.

This volume explores makeover television, the reality format that cuts across all genres and time slots. Chapters examine how makeover programming annexes the private space of the home, transforms the body through surgery and rigorous discipline, recreates aspects of consumer lifestyle and social identity and much more.

Ever since Norman Lear remade the BBC series Till Death Us Do Part into All in the Family, American remakes of British television shows have become part of the American cultural fabric. Indeed, some of the programs currently said to exemplify American tastes and attitudes, from reality programs like American Idol and What Not to Wear to the mock-documentary approach of The Office, are adaptations of successful British shows. Carlen Lavigne and Heather Marcovitch's American Remakes of British Television: Transformations and Mistranslations is a multidisciplinary collection of essays that focuses on questions raised when a foreign show is adapted for the American market. What does it mean to remake a television program? What does the process of 'Americanization' entail? What might the success or failure of a remade series tell us about the differences between American and British producers and audiences? This volume examines British-to-American television remakes from 1971 to the present. The American remakes in this volume do not share a common genre, format, or even level of critical or popular acclaim. What these programs do have in common, however, is the sense that something in the original has been significantly changed in order to make the program appealing or accessible to American audiences. The contributors display a multitude of perspectives in their essays. British-to-American television remakes as a whole are explained in terms of the market forces and international trade that make these productions financially desirable. Sanford and Son is examined in terms of race and class issues. Essays on Life on Mars and Doctor Who stress television's role in shaping collective cultural memories. An essay on Queer as Folk explores the romance genre and also talks about differences in national sexual politics. An examination of The Office discusses how the American remake actually endorses the bureaucracy that the British original satirizes; alternatively, another approach breaks down The Office's bumbling boss figures in terms of contemporary psychological theory. An essay on What Not to Wear discusses how a reality show about everyday fashion conceals the construction of an ideal national subject; a second essay explains the show in terms of each country's discourses surrounding femininity. The success of American Idol is explained by analyzing the role of amateur music in American culture. The issue of translation itself is interrogated by examining specific episodes of Cracker, and also by asking why a successful series in the U.K., Blackpool, was a dismal failure as an American remake. This collection provides a rich and multifaceted overview of approaches to international television studies.

The first book to consider the rapid rise of makeover shows from the perspectives of their viewers Watch this show, buy this product, you can be a whole new you! Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we know about the people who watch them? As it turns out, surprisingly little. The Makeover is the first book to consider the rapid rise of makeover shows from the perspectives of their viewers. Katherine Sender argues that this genre of reality television continues a long history of self-improvement, shaped through contemporary media, technological, and economic contexts. Most people think that reality television viewers are ideological dupes and obliging consumers. Sender, however, finds that they have a much more nuanced and reflexive approach to the shows they watch. They are critical of the instruction, the consumer plugs, and the manipulative editing in the shows. At the same time, they buy into the shows’ imperative to construct a reflexive self: an inner self that can be seen as if from the outside, and must be explored and expressed to others. The Makeover intervenes in debates about both reality television and audience research, offering the concept of the reflexive self to move these debates forward.

The Great American Makeover is a collection of essays that explore the American makeover mythos that has been recently repackaged in the form of popular makeover television programs such as Extreme Makeover, The Swan, Supernanny, and Queer Eye for the Straight Guy.

Is reality TV a coherent genre? This book addresses this question by examining the characteristics, contexts and breadth of reality TV through a history of its programming trends. Paying attention to stylistic connections as well as key concepts, this study breaks reality television down into three main 'generations': the camcorder generation, the competition generation and the celebrity generation. Beginning with a consideration of the applicability of the term 'genre' for this televisual hybrid, the book takes a transnational approach to investigating the forms and formats of reality TV framed by relevant popular and critical discourses.

For over half a century, television has been the most central medium in Western democracies – the political, social and cultural centrepiece of the public sphere. Television has therefore rarely been studied in isolation from its socio-cultural and political context; there is always something important at stake when the forms and functions of television are on the agenda. The digitisation of television concerns the production, contents, distribution and reception of the medium, but also its position in the overall, largely digitised media system and public sphere where the internet plays a decisive role. The articles in this comprehensive collection are written by some of the world’s most prominent scholars in the field of media, communication and cultural studies, including critical film and television studies. Relocating Television offers readers an insight into studying television alongside the internet, participatory media and other technocultural phenomena such as DVDs, user-generated content and everyday digital media production. It also focuses on more specific programmes and phenomena, including The Wire, MSN, amateur footage in TV news, Bollywoodization of TV news, YouTube, fan sites tied to e.g. Grey's Anatomy and X Factor. Relocating Television will be highly beneficial to both students and academics across a wide range of undergraduate and postgraduate courses including media, communication and cultural studies, and television and film studies.