Making Of The Great Communicator

One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: “It was simply a flagrant example of miscasting.” Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition. Holden or Plog remained by Reagan’s side for the rest of the campaign, feeding him information about California’s problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide. Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it.

The outpouring of grief and heartfelt tributes following Ronald Reagan’s death demonstrated the love and admiration people still have for our nation’s 40th president. Now, in this affectionate memoir, Reagan’s chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great.

“As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Stand and Delivergives you everything you need to know to become an incredibly poised, polished, masterful communicator. Someone who can hold an audience of 1, 10, or 1000 in the palm of your hand, from the first word you speak to them until the last. You will learn... •How to identify your authentic self so that you project an original and unique style •How to win over any audience in ONE MINUTE •A 5-point checklist that will make stage fright disappear •A powerful tactic for getting your listeners to act the way you want them to (works equally well with colleagues, children...anyone you talk to!) •The renowned "Magic Formula" technique -- a no-fail 3-step process that ensures your listeners not only remember what you say, but make immediate and positive changes based on it •The secrets to handling hostile or potentially embarrassing questions with ease and professionalism Stand and Deliveris packed with tips, strategies, and secrets you can use immediately to begin dramatically improving all of your communications. You'll be surprised and thrilled by how frequently you find yourself reaching into this amazing arsenal of techniques to help you achieve your goals, and what an enormous impact they will have on every facet of your life.

Almost every problem, every conflict, every mistake, and every misunderstanding has a communication problem at its most basic level. We live in a world filled with other people where we live together, work together, and play together. In our personal lives, we need each other for security, comfort, friendship, and love. And in our working environments, we need each other in order to achieve our goals and objectives. None of these goals can be achieved without communication, which makes it the basic thread that ties us together. The better we are at communicating, the more effective we are at achieving our hopes and dreams. Now communication expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators. They have an ability to establish bonds with people that are based on respect and honest communication. Great communicators make others want to trust and believe in them, and they possess a set of skills that enable them be heard in a way that gets results. Learn the 10 qualities and, more importantly, ideas and strategies to develop the same dynamic communication skills of these great leaders. Here's just a sample of what you'll learn: How to use questions to build rapport and trust. How to give and receive feedback with grace. How to engage in conflict resolution effectively. How to develop the ability to make powerful and persuasive public presentations. How to adapt your communication style to build strong relationships with anyone. How to become a charismatic and persuasive communicator.

A groundbreaking guide to mastering the most important leadership skills Great Communication Secrets of Great Leaders gives anyone from managers to executives an unparalleled opportunity to do just that. John Baldoni explores the communication styles of many of the world's most influential leaders and extracts powerful lessons that leaders of all stripes can use to improve their communication skills and overall leadership effectiveness. Drawing upon his years of experience as a top leadership consultant, visionary and coach, Baldoni: Reveals the communications secrets of Jack Welch, Rudy Giuliani, Colin Powell, Peter Drucker, Winston Churchill, Steve Jobs, Katharine Graham, and many other influential leaders Distills the proven communication techniques of today's greatest leaders into core strategies and step-by-step solutions Develops guidelines for making the most of computer-aided presentations, videoconferencing, and other new technologies

Annotation A collection of practical essays sharing concrete tips to help you connect more effectively at work, at home, in leadership roles, and in high-tech environments. With timely examples and practical suggestions, this book is for anyone looking to improve their professional and personal relationships.