Making Sense Of Field Research

Learn how to use field research to bring essential people-centred insights to your information design projects. If you're unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy- to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. Over 80 illustrations and 5 real-world case studies bring key principles and methods of field research to life. Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people's needs.

Learn how to use field research to bring essential people-centred insights to your information design projects. Information design is recognized as the practice of making complex data and information understandable for a particular audience, but what’s often overlooked is the importance of understanding the audience themselves during the information design process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research. If you’re unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy-to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. The selection of established methods and techniques, drawn from social sciences, anthropology, and participatory design, is geared specifically toward information design problems. Over 80 illustrations and five real-world case studies bring key principles and methods of field research to life. Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people’s needs.

Grounded in the sister disciplines of sociology and anthropology, this textbook is an accessible and critical introduction to contemporary social research. Alex Khasnabish eschews the common disciplinary silos in favour of an integrated approach to understanding and practising critical social research. Situated in the North American context, the text draws on cross-cultural examples to give readers a clear sense of the diversity in human social relations. It is organized thematically in a way that introduces readers to the core areas of social research and social organization and takes an unapologetically radical approach in identifying the relations of oppression and exploitation that give rise to what most corporate textbooks euphemistically identify as “social problems.” Focusing on key dynamics and processes at the heart of so many contemporary issues and public conversations, this text highlights the ways in which critical social research can contribute to exploring, understanding and forging alternatives to an increasingly bankrupt, violent, unstable and unjust status quo.

This accessible, well-judged text provides students with a matchless introduction to generic research skills.

The social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions – this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes. This book will help you understand how these shortcuts work, why they exist, and how they are changing. There are examples in each chapter which * Show applications in the real world to help with your understanding * Highlight significant pieces of research to help you demonstrate knowledge of a wide range of sources * Explain researching in social cognition to improve your skills and give ideas for your own research. Check out the accompanying online resources for more.

"Making Sense of the Social World, Fourth Edition is an engaging and student-friendly introduction to social research for students who need to understand methodologies and results, but who may never conduct research themselves. It provides a balanced treatment of qualitative and quantitative methods, integrating substantive examples and research techniques throughout. All essential elements of social research methods are covered, including validity, causation, experimental and quasi-experimental design, and techniques of analysis. Additionally, it is written in a less formal style to make concepts more accessible to students, and it includes wide-ranging, practical exercises drawn from every experience to help students get hands-on with the material."--pub. desc.

The authors are proud sponsors of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. Congratulations to Daniel F. Chambliss, winner of the ASA Distinguished Contribution to Teaching Prize for 2018. The new Sixth Edition of Making Sense of the Social World continues to be an unusually accessible and student-friendly introduction to the variety of social research methods, guiding undergraduate readers to understand research in their roles as consumers and novice producers of social science. Known for its concise, casual, and clear writing, its balanced treatment of quantitative and qualitative approaches, and its integrated approach to the fundamentals, the text has much to offer both novice researchers and more advanced students alike. The authors use a wide variety of examples from formal studies and everyday experiences to illustrate important principles and techniques. A Complete Teaching & Learning Package SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. SAGE edge FREE online resources for students that make learning easier.