Management with Online Study Tools 12 Months

Management with Online Study Tools 12 Months
Author: Danny Samson,Richard L. Daft,Timothy Donnet
Publsiher: Cengage AU
Total Pages: 960
Release: 2017-10-25
Genre: Business & Economics
ISBN: 9780170388412

Download Management with Online Study Tools 12 Months Book in PDF, Epub and Kindle

Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Along with current management theory and practice, the authors integrate coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. This sixth edition features a new author on the team and contains updates to content based on recent research. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.

Integrated Marketing Communications with Online Study Tools 12 Months

Integrated Marketing Communications with Online Study Tools 12 Months
Author: Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews
Publsiher: Cengage AU
Total Pages: 558
Release: 2017-11-16
Genre: Business & Economics
ISBN: 9780170386517

Download Integrated Marketing Communications with Online Study Tools 12 Months Book in PDF, Epub and Kindle

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Psychology Australia and New Zealand with Online Study Tools 12 Months

Psychology  Australia and New Zealand with Online Study Tools 12 Months
Author: Douglas A. Bernstein,Julie Ann Pooley,Lynne Cohen,Bethanie Gouldthorp,Stephen C. Provost,Jacquelyn Cranney,Louis A. Penner,Alison Clarke-Stewart,Edward J. Roy
Publsiher: Cengage AU
Total Pages: 1016
Release: 2017-09-18
Genre: Psychology
ISBN: 9780170386302

Download Psychology Australia and New Zealand with Online Study Tools 12 Months Book in PDF, Epub and Kindle

Psychology 2ed will support you to develop the skills and knowledge needed for your career in psychology and within the professional discipline of psychology. This book will be an invaluable study resource during your introductory psychology course and it will be a helpful reference throughout your studies and your future career in psychology. Psychology 2ed provides you with local ideas and examples within the context of psychology as an international discipline. Rich cultural and indigenous coverage is integrated throughout the book to help your understanding. To support your learning online study tools with revision quizzes, games and additional content have been developed with this book.

Fundamentals of Management with Online Study Tools 12 Months

Fundamentals of Management with Online Study Tools 12 Months
Author: Danny Samson,Richard L Daft,Timothy Donnet
Publsiher: Cengage AU
Total Pages: 760
Release: 2017-12-05
Genre: Business & Economics
ISBN: 9780170388443

Download Fundamentals of Management with Online Study Tools 12 Months Book in PDF, Epub and Kindle

Samson/Daft/ Donnet's Fundamentals of Management is a robust foundation text providing a balance of broad, theoretical content with accessible language for students. This sixth edition features a new author on the team and contains updates to content based on recent research. Along with current management theory and practice, the text integrates coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. The book is rich with experiential exercises, self-assessment activities, challenges and cases for students to engage with, developing multiple skills. Examples within the text are both local and global, with a new focus on a 'skills approach', and each part of the text concludes with a contemporary continuing case study, focussing on car company, Toyota, as it faces managerial challenges and opportunities in the region The text covers the four key management functions: Planning, Organising, Leading, and Controlling, conveying to students the elements of a manager's working day.

An Introduction to Language with Online Study Tools 12 Months

An Introduction to Language with Online Study Tools 12 Months
Author: Victoria Fromkin,Robert Rodman,Nina Hyams,Mengistu Amberber,Felicity Cox,Rosalind Thornton
Publsiher: Cengage AU
Total Pages: 632
Release: 2017
Genre: Language and languages
ISBN: 9780170386807

Download An Introduction to Language with Online Study Tools 12 Months Book in PDF, Epub and Kindle

An Introduction to Language continues to be instrumental in introducing students to the fascinating study of human language. Engagingly and clearly written, it provides an overview of the key areas of linguistics from an Australian perspective. This classic text is suitable for students in fields as diverse as linguistics, computer science, English, communication studies, anthropology, foreign language teaching and speech pathology. The text is divided into four sections, and chapters take you through the nature of human language, the grammatical aspects and psychology of language, finishing with language and its relation to society. Chapters have also been reworked and revised to keep all syntax up-to-date and accurate. Popular features from previous editions have been retained for this ninth edition including learning objectives and margin definitions in each chapter, along with summary tables inside the covers, which assist you to learn core concepts and terminology.gy.

Business Statistics Australia New Zealand with Online Study Tools 12 Mo Nths

Business Statistics  Australia New Zealand with Online Study Tools 12 Mo Nths
Author: E. Antony Selvanathan,Saroja Selvanathan,Gerald Keller
Publsiher: Cengage AU
Total Pages: 1128
Release: 2016-11-02
Genre: Commercial statistics
ISBN: 9780170369466

Download Business Statistics Australia New Zealand with Online Study Tools 12 Mo Nths Book in PDF, Epub and Kindle

Statistical data analysis is the backbone of sound business decision making, and finding the right tool to analyse a particular business problem is the key. By learning the fundamentals of statistical reasoning and data analysis, you will be on the way to becoming a better manager, analyst or economist. By providing a framework for solving statistical problems, this seventh Australian and New Zealand edition of Business Statistics teaches skills that you can use throughout your career. The book shows you how to analyse data effectively by focusing on the relationship between the kind of problem you face, the type of data involved and the appropriate statistical technique for solving the problem. Business Statistics emphasises applications over theory. It illustrates how vital statistical methods and tools are for today's managers and analysts, and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem solving, the text teaches you how to: 1. IDENTIFY the correct statistical technique by focusing on the problem objective and data type; 2. COMPUTE the statistics doing them by hand and using Excel; and 3. INTERPRET results in the context of the problem. This unique approach enhances comprehension and practical skills. The text's vast assortment of data-driven examples, exercises and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists and others use. Completely up-to-date, the seventh edition offers comprehensive coverage, current examples and an increased focus on applications in the real world.

Introduction to Corporate Finance Asia Pacific Edition with Online Stud Y Tools 12 Months

Introduction to Corporate Finance  Asia Pacific Edition with Online Stud Y Tools 12 Months
Author: John R. Graham,Scott B. Smart,Christopher Adam,Brindha Gunasingham
Publsiher: Cengage AU
Total Pages: 888
Release: 2016-08-09
Genre: Business enterprises
ISBN: 9780170364331

Download Introduction to Corporate Finance Asia Pacific Edition with Online Stud Y Tools 12 Months Book in PDF, Epub and Kindle

Introduction to Corporate Finance offers a dynamic, modern and practical approach that illustrates how financial management really works. It features up-to-date content including the impact of the Global Financial Crisis and capital budgeting. Introduction to Corporate Finance is distinguished by the cash-flow 'arc' of the narrative, which gives a practical learning path, and the use of real options, which is a practical analysis tool that is used in corporate finance. Students are thus provided with the most engaging and contemporary learning path of any Australian text, giving them realistic preparation for a career in finance. The strong five part framework of the book is supported by integrated online elements and easy-to-read text.

Human Resource Management Strategy and Practice

Human Resource Management  Strategy and Practice
Author: Alan R. Nankervis,Marian Baird,Jane Coffey,John Shields
Publsiher: Cengage AU
Total Pages: 650
Release: 2016-09-15
Genre: Personnel management
ISBN: 9780170369862

Download Human Resource Management Strategy and Practice Book in PDF, Epub and Kindle

In its 9th edition, AHRI-endorsed Human Resource Management continues to provide a strong conceptual and practical framework for students of human resource management. The successful integrative strategic HRM model is retained and the most recent developments in human resource management theories and practices are explored. A multitude of contemporary regional and international examples are integrated throughout, alongside an expanded coverage on ethics and a focus on critical analysis. Thoroughly revised and updated with the latest research findings, this edition incorporates a wealth of new material including: corporate social responsibility, ethics, sustainable management practice, leadership, talent management, industrial relations, and retains its focus on core human resource elements. Accompanied by online study tools which help to reinforce concepts, apply critical thinking and enhance skills, this 9th edition of Human Resource Management offers the complete learning experience required to succeed in human resource management.