Manufacturing Consensus

An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.

Since the 1930s, industrial sociologists have tried to answer the question, Why do workers not work harder? Michael Burawoy spent ten months as a machine operator in a Chicago factory trying to answer different but equally important questions: Why do workers work as hard as they do? Why do workers routinely consent to their own exploitation? Manufacturing Consent, the result of Burawoy's research, combines rich ethnographical description with an original Marxist theory of the capitalist labor process. Manufacturing Consent is unique among studies of this kind because Burawoy has been able to analyze his own experiences in relation to those of Donald Roy, who studied the same factory thirty years earlier. Burawoy traces the technical, political, and ideological changes in factory life to the transformations of the market relations of the plant (it is now part of a multinational corporation) and to broader movements, since World War II, in industrial relations.

An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets--real people assuming false identities online--and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others.

Propaganda in the Information Age is a collaborative volume which updates Herman and Chomsky’s propaganda model for the twenty-first-century media landscape and makes the case for the continuing relevance of their original ideas. It includes an exclusive interview with Noam Chomsky himself. 2018 marks 30 years since the publication of Edward Herman and Noam Chomsky’s ground-breaking book Manufacturing Consent, which lifted the veil over how the mass media operate. The book’s model presented five filters which all potentially newsworthy events must pass through before they reach our TV screens, smartphones or newspapers. In Propaganda in the Information Age, many of the world’s leading media scholars, analysts and journalists use this model to explore the modern media world, covering some of the most pressing contemporary topics such as fake news, Cambridge Analytica, the Syrian Civil War and Russiagate. The collection also acknowledges that in an increasingly globalized world, our media is increasingly globalized as well, with chapters exploring both Indian and African media. For students of Media Studies, Journalism, Communication and Sociology, Propaganda in the Information Age offers a fascinating introduction to the propaganda model and how it can be applied to our understanding not only of how media functions in corporate America, but across the world in the twenty-first century.

Manufacturing Consent Noam Chomsky and the Media, the companion book to the award-winning film, charts the life of America's most famous dissident, from his boyhood days running his uncle's newsstand in Manhattan to his current role as outspoken social critic. A complete transcript of the film is complemented by key excerpts from the writings, interviews and correspondence. Also included are exchanges between Chomsky and his critics, historical and biographical material, filmmakers' notes, a resource guide, more than 270 stills from the film and 18 "Philosopher All-Stars" Trading Cards! Mark Achbar has applied a wide range of creative abilities and technical skills to over 50 films, videos, and books. He has worked as editor, researcher and production coordinator. "A juicily subversive biographical/philosophical documentary bristling and buzzing with ideas."-Washington Post "You will see the whole sweep of the most challenging critic in modern political thought."-Boston Globe "One of our real geniuses, an excellent introduction."-Village Voice "An intellectually challenging crash course in the man's cooly contentious analysis, laying out his thoughts in a package that is clever and accessible."-Los Angeles Times Contents: The Man. Early Influences. Vietnam A Turning Point. On His Role. The Media. Thought Control in Democratic Societies. A Propaganda Model. The Gulf "War". A Case Study Cambodia & East Timor. Concision A Structural Constraint. "Sports Rap with Noam Chomsky." A Cabal of Anti-Conspiricists. Media in Media, Pennsylvania. Alternative Media. The Linguist. Basic Premises. Nim Chimsky: Chimpanzee. And the Elusive Connection to his Politics. The Social Order. On Education. Anarchism/Libertarian Socialism. Resistance & Critical Analysis. The Critics (Media-Based). William F. Buckley, Jr. "Firing Line". David Frum Journalist, Washington Post. Jeff Greenfield Producer, "Nightline". Karl E. Meyer Editorial Writer, The New York Times. Peter Worthington Editor, The Ottawa Sun. The Critics (Other Elites). Fritz Bolkestein Former Dutch Minister of Defense. Michel Foucault Philosopher. Yossi Olmert Tel Aviv University. John Silber

An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today’s propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets—real people assuming false identities online—and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others.

First published in 1988, Herman and Chomsky’s Manufacturing Consent remains the go-to book for those interested in understanding why the mainstream media act as vehicles for power-elite propaganda. The analytical heart of Manufacturing Consent lies in what it calls ‘The Propaganda Model.’ According to this model, there are five filters which all newsworthy stories have to pass through before reaching the public sphere. However, a lot has changed in the subsequent thirty-something years. Consequently, a key question that needs to be addressed is whether Manufacturing Consent is still fit for purpose. The conceit underpinning Understanding Media Propaganda in the 21st Century: Manufacturing Consent Revisited and Revised is that the election of Trump in 2016 constitutes the proverbial ‘year zero’ for fourth estate journalism. As a result of the ‘journalistic’ cultural revolution that ensued, it argues that the Propaganda Model needs to be overhauled if it is to retain its epistemological bona fides. To this end, this book is a radical—in the true critical sense of the word—intervention into the propaganda/fake news debate. For students (in the broadest sense of the term) of media studies, journalism, communication studies and sociology, it provides both a compelling critique of Herman and Chomsky’s Propaganda Model, while at the same time proffering a new explanatory model to understand why MSM output typically replicates the ‘stenographer for power’ playbook.

While the individual elements of the propaganda system (or filters) identified by the Propaganda Model (PM) – ownership, advertising, sources, flak and anti-communism – have previously been the focus of much scholarly attention, their systematisation in a model, empirical corroboration and historicisation have made the PM a useful tool for media analysis across cultural and geographical boundaries. Despite the wealth of scholarly research Herman and Chomsky’s work has set into motion over the past decades, the PM has been subjected to marginalisation, poorly informed critiques and misrepresentations. Interestingly, while the PM enables researchers to form discerning predictions as regards corporate media performance, Herman and Chomsky had further predicted that the PM itself would meet with such marginalisation and contempt. In current theoretical and empirical studies of mass media performance, uses of the PM continue, nonetheless, to yield important insights into the workings of political and economic power in society, due in large measure to the model’s considerable explanatory power.