Manufacturing The Modern Patron In Victorian California

Through the example of Central Pacific Railroad executives, Manufacturing the Modern Patron in Victorian California redirects attention from the usual art historical protagonists - artistic producers - and rewrites narratives of American art from the unfamiliar vantage of patrons and collectors. Neither denouncing, nor lionizing, nor dismissing its subjects, it demonstrates the benefits of taking art consumers seriously as active contributors to the cultural meanings of artwork. It explores the critical role of art patronage in the articulation of a new and distinctly modern elite class identity for newly ascendant corporate executives and financiers. These economic elites also sought to legitimate trends in industrial capitalism, such as mechanization, incorporation, and proletarianization, through their consumption of a diverse array of elite culture, including regional landscapes, panoramic and stop-motion photography, history paintings of the California Gold Rush, the architecture of Stanford University, and the design of domestic galleries. This book addresses not only readers in the art history and visual and material cultures of the United States, but also scholars of patronage studies, American Studies, and the sociology of culture. It tells a story still relevant to this new Gilded Age of the early 21st century, in which wealthy collectors dramatically shape contemporary art markets and institutions.

This volume analyzes the extraordinary patronage of modern architecture that the Tremaine family sustained for nearly four decades in the mid-twentieth century. From the late 1930s to the early 1970s, two brothers, Burton G. Tremaine and Warren D. Tremaine, and their respective wives, Emily Hall Tremaine and Katharine Williams Tremaine, commissioned approximately thirty architecture and design projects. Richard Neutra and Oscar Niemeyer designed the best-known Tremaine houses; Philip Johnson and Frank Lloyd Wright also created designs and buildings for the family that achieved iconic status in the modern movement. Focusing on the Tremaines’ houses and other projects, such as a visitor center at the meteor crater in Arizona, this volume explores the Tremaines’ architectural patronage in terms of the family’s motivations and values, exposing patterns in what may appear as an eclectic collection of modern architecture. Architectural historian Volker M. Welter argues that the Tremaines’ patronage was not driven by any single factor; rather, it stemmed from a network of motives comprising the clients’ practical requirements, their private and public lives, and their ideas about architecture and art.

"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--

This transatlantic study analyses a missing chapter in the history of art collecting, the first art market bubble in the United States. In the decades following the Civil War, French art monopolized art collections across the United States. During this “Gilded Age picture rush,” the commercial art system-art dealers, galleries, auction houses, exhibitions, museums, art journals, press coverage, art histories, and collection catalogues-established a strong foothold it has not relinquished to this day. In addition, a pervasive concern for improving aesthetics and providing the best contemporary art to educate the masses led to the formation not only of private art collections, but also of institutions such as the Metropolitan Museum of Art and to the publication of art histories. Richly informed by collectors' and art dealers' diaries, letters, stock books, journals, and hitherto neglected art histories, The New York Market for French Art in the Gilded Age, 1867-1893 offers a fresh perspective on this trailblazing era.

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.

American Disruptor is the untold story of Leland Stanford – from his birth in a backwoods bar to the founding of the world-class university that became and remains the nucleus of Silicon Valley. The life of this robber baron, politician, and historic influencer is the astonishing tale of how one supremely ambitious man became this country's original "disruptor" – reshaping industry and engineering one of the greatest raids on the public treasury for America’s transcontinental railroad, all while living more opulently than maharajas, kings, and emperors. It is also the saga of how Stanford, once a serial failure, overcame all obstacles to become one of America’s most powerful and wealthiest men, using his high elective office to enrich himself before losing the one thing that mattered most to him – his only child and son. Scandal and intrigue would follow Stanford through his life, and even after his death, when his widow was murdered in a Honolulu hotel – a crime quickly covered up by the almost stillborn university she had saved. Richly detailed and deeply researched, American Disruptor restores Leland Stanford’s rightful place as a revolutionary force and architect of modern America.

Art Markets, Agents and Collectors brings together a wide variety of case studies, based on letters and detailed archival research, which nuance the history of the art market and the role of the collector within it. Using diaries, account books and other archival sources, the contributions to this volume show how agents set up networks and acquired works of art, often developing the taste and knowledge of the collectors for whom they were working. They are therefore seen as important actors in the market, having a specific role that separates them from auctioneers, dealers, museum curators or amateurs, while at the same time acknowledging and analyzing the dual positions that many held. Each chronological period is introduced by a contextual essay, written by a leading expert in the field, which sets out the art market in the period concerned and the ways in which agents functioned. This book is an invaluable tool for those needing a broader introduction to the intricate workings of the art market.

A thorough account of newspaper and periodical press history in Britain and Ireland from 1800-1900Provides a comprehensive history of the British and Irish Press from 1800-1900, reflected upon in 60 substantive chapters and focused case studiesSets out to capture the cross-regional and transnational dimension of press history in nineteenth-century Britain and IrelandOffers unique and important reassessments of nineteenth-century British and Irish press and periodical media within social, cultural, technological, economic and historical contextsThis is a unique collection of essays examining nineteenth-century British and Irish newspaper and periodical history during a key period of change and development. It covers an important point of expansion in periodical and press history across the four nations of Great Britain (England, Ireland, Scotland and Wales), concentrating on cross-border and transnational comparisons and contrasts in nineteenth-century print communication. Designed to provide readers with a clear understanding of the current state of research in the field, in addition to an extensive introduction, it includes forty newly commissioned chapters and case studies exploring a full range of press activity and press genres during this intense period of change. Along with keystone chapters on the economics of the press and periodicals, production processes, readership and distribution networks, and legal frameworks under which the press operated, the book examines a wide range of areas from religious, literary, political and medical press genres to analyses of overseas and migr press and emerging developments in children's and women's press.