Market Rebels

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.

Few moments in history have seen as many seismic transformations as 1979. That single year marked the emergence of revolutionary Islam as a global political force, the beginning of market revolutions in China and Britain that would radically alter the international economy, and the first stirrings of the resistance movements in Eastern Europe and Afghanistan that ultimately led to the collapse of the Soviet Union. In Strange Rebels, veteran journalist Christian Caryl shows how the world we live in today and the problems that plague it began to take shape in this pivotal year. Weaving the story of each of these counterrevolutions into a brisk, gripping narrative, Strange Rebels is a groundbreaking account of how these upheavals marked a startling conservative challenge to communist and socialist systems around the globe, giving birth to our modern age in the process.

Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.

"With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti-consumer critiques like ADBUSTERS and Naomi Klien's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate-dominated world. But do these vocal opponents of the status quo offer us a real political alternative?" "In this work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture, a world outside the consumer-dominated one that encompasses us, pervades everything from the anti-globalization movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose." "In a blend of pop culture, history and philosophical analysis, Heath and Potter offer a startling, clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Book jacket.

Why do peasants rebel? In particular, why do some peasants rebel and not others? Starting from the fact that only in certain geographical areas does rebellion seem to recur persistently, the author examines three notable rebel movements in one such area in China: Huaipei, a region of poor soil and unstable weather bounded by the Huai and Yellow (Huang He) rivers. The Nien rebels of the 1850s and 1860s and the Red Spear Society of the Republican era are described as representing traditional forms of violent competition for scarce economic resources. The Nien were essentially "predatory," using violence as a way of obtaining food and other necessities; the Red Spears essentially "protective," concerned to defend peasant homes and property against bandits, warlord armies, and state efforts at taxation. The communist movement of the 1930s and 1940s, by contrast, looked beyond these traditional patterns to a national social revolution that would render local rebellions unnecessary. The author throws new light on the role of secret societies in peasant protest, and offers a new interpretation of the relationship between rebellion and revolution.

Inspired by her travels around the globe, Niki Webster gathers some of her favourite recipes together into this rebellious new book. You won't find any limp lettuce or boring old-school vegan dishes here. Expect to find all kinds of awesomeness, such as mouth-watering spicy Indian crepes; baked aubergine with cashew cheese and pesto; sweet potato, cauliflower and peanut stew; and chocolate cherry espresso pots. While a number of vegan and plant-based books focus on health, Rebel Recipes is unashamedly about taste; it's all about pleasure, vibrancy and flavour – food for the soul. Niki's delicious recipes are bought to life with photography from Kris Kirkham.

Answers to the questions: Who hit the most homeruns in a VBL season? What is the highest batting average in VBL history? Has anyone ever thrown a perfect game? What is the record for strikeouts in a game? When did the VBL begin? Which team won the most VBL championships? Which team has won the most VBL games? What is the best (or worst) record in VBL history? Which coach won the most VBL championships? Histories of All Current and Past Teams All-Time League Records Standings for Every Season Valley Baseball League Hall of Fame