Marketing For The Construction Industry
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Construction Marketing
Author | : Paul Pearce |
Publsiher | : Thomas Telford |
Total Pages | : 148 |
Release | : 1992 |
Genre | : Construction industry |
ISBN | : 0727716522 |
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This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.
Construction Marketing Ideas
Author | : Mark Buckshon |
Publsiher | : Mark Buckshon |
Total Pages | : 194 |
Release | : 2010-04 |
Genre | : Business & Economics |
ISBN | : 9780981081601 |
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Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Marketing in the Construction Industry
![Marketing in the Construction Industry](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Institute of Marketing. Construction Industry Marketing Group |
Publsiher | : Unknown |
Total Pages | : 84 |
Release | : 1971* |
Genre | : Construction industry |
ISBN | : 0902130080 |
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Marketing for the Construction Industry
Author | : Norman Fisher |
Publsiher | : Unknown |
Total Pages | : 296 |
Release | : 1986 |
Genre | : Construction industry |
ISBN | : UCLA:L0051020402 |
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Marketing in the Construction Industry
![Marketing in the Construction Industry](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 64 |
Release | : 1974 |
Genre | : Building components - Marketing - Techniques Great Britain. Reports, surveys |
ISBN | : 0434908452 |
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Construction Business Development
Author | : Christopher Preece,Paul Smith,Krisen Moodley |
Publsiher | : Routledge |
Total Pages | : 210 |
Release | : 2007-03-30 |
Genre | : Architecture |
ISBN | : 9781136414947 |
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Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Marketing in the construction industry
![Marketing in the construction industry](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 84 |
Release | : 2024 |
Genre | : Electronic Book |
ISBN | : OCLC:221110266 |
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Tools of the Trade
Author | : Neil M. Brown |
Publsiher | : Unknown |
Total Pages | : 216 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0984931902 |
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This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.