Marketing From The Trenches

Marketing in the Trenches is written for business owners hungry to achieve their firm's growth potential. This book is not an academic exercise. Rather, it is a collection of real-world examples of the problems that today's business owners face, along with examples of actionable business solutions that can be implemented. The tips from the trenches contain actual cases, tangible statistics, and specific takeaways that can be implemented right away. Quite simply, the growth of your company can no longer rely on a single department or on traditional tactics to carry such a heavy burden. This is the perspective from which this book is written, so you can expect to learn far more than how to deploy email campaigns, write taglines, or perform traditional tactics. We'll leave that to all of the other marketing books.

Self-Publishing And Marketing From The Trenches will help guide you away from the pitfalls and money traps that await the self-published writer. It will maximize your budget, save you time, and help you publish professional books, ebooks, and audio books in the global market. With 30 years in the trenches and several publications to his credit, Peter H. Zindler presents invaluable self-publishing insights, tips, and recommendations, so don't miss out. Learn how to join the ranks of great self-published writers like Hemingway, Twain, Kipling, Shaw, Byron, L'Amour, and Zane Grey. The Internet and other new technologies have leveled the publishing and marketing playing fields. All writers have the opportunity to become globally published authors. This year, new self-published titles outnumbered traditionally published titles. Digital ebooks and audio books are on the rise and are critical to selfpublished writers. Self-publishing is a key advantage for gaining access to agents and traditional publishers. "You got me really excited about self-publishing as a first choice for publishing...." Jeremy Scott Golden "I was very glad to attend your workshop, and I am most encouraged to self-publish." Ann Wadsworth Peter H. Zindler has authored several books, stage plays, radio shows, newspaper articles, and TV pilots. He and his wife also founded their own publishing company, David Bauer Press. His books have won several awards, and he wrote, produced, and directed a children's radio show in Los Angeles for a year. Three years after taking over a Christian critique group, four new writers became published, and the group had 13 books published in total. He is an impassioned speaker with a heart to see unknown writers realize their dreams and visions through the published word. He is also an associate minister for A Touch From Above Ministries in Ramona, California.

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.

Marketing professionals and students now have one complete source available for all the most pertinent and interesting business-to-business marketing articles.

This comprehensive, illustrated survey of the latest in battlefield archaeology reveals “intimate insight into the realities of life” during WWI (Current Archaeology). Modern methods of archaeological, historical, and forensic research have transformed our understanding of the Great War. In Digging the Trenches, battlefield archaeologists Andrew Robertshaw and David Kenyon introduce the reader to this exciting new field and explore many of the remarkable projects that have been undertaken. Robertshaw and Kenyon show how archaeology can be used to reveal the positions of trenches, dugouts and other battlefield features, as well as what life on the Western Front was really like. They also show how individual soldiers are coming into focus as forensic investigation is so highly developed that individuals can be identified and their fates discovered. “An excellent introduction to the subject…Digging the Trenches is essential reading.”—Gary Sheffield, Military Illustrated “What a splendid book this is.”—Neil Faulkner, Current Archaeology