Marketing Research For Managers
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Marketing Research for Managers
Author | : Sunny Crouch,Matthew Housden |
Publsiher | : Routledge |
Total Pages | : 392 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 9781136379673 |
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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Marketing Research for Managers
Author | : Sunny Crouch |
Publsiher | : Unknown |
Total Pages | : 345 |
Release | : 1984 |
Genre | : Marketing research |
ISBN | : OCLC:1280740097 |
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Rub n Dar o and the Pythagorean Tradition
Author | : Raymond Skyrme |
Publsiher | : University Press of Florida |
Total Pages | : 124 |
Release | : 1975 |
Genre | : Aesthetics, Modern |
ISBN | : UCAL:B4934765 |
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Marketing Research for Non profit Community and Creative Organizations
Author | : Bonita M. Kolb |
Publsiher | : Routledge |
Total Pages | : 288 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780750687607 |
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This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.
Marketing Research
Author | : Danny N. Bellenger,Barnett Greenberg |
Publsiher | : McGraw-Hill/Irwin |
Total Pages | : 632 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : UOM:49015001093724 |
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Handbook of Research Methods for Marketing Management
Author | : Nunkoo, Robin,Teeroovengadum, Viraiyan,Ringle, Christian M. |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 392 |
Release | : 2021-10-22 |
Genre | : Business & Economics |
ISBN | : 9781788976954 |
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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Industrial Marketing Research RLE Marketing
Author | : Nicholas Stacey,Aubrey Wilson |
Publsiher | : Routledge |
Total Pages | : 286 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 9781317649021 |
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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Marketing Research for Managerial Decision Making
Author | : Timothy R. Graeff |
Publsiher | : Kendall/Hunt Publishing Company |
Total Pages | : 404 |
Release | : 2006-08-17 |
Genre | : Business & Economics |
ISBN | : 0757531792 |
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