Marketing U S Agriculture

The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

Organic foods occupy prominent shelf space in the produce and dairy aisles of most U.S. food retailers. Retail sales of organic foods increased to $21.1 billion in 2008 from $3.6 billion in 1997. This increase has been spearheaded by: an expanding number of retailers are selling a wider variety of foods, the development of private-label product lines by many supermarkets, and the widespread intro. of new products. Organic handlers, who purchase products from farmers and often supply them to retailers, sell more organic products to conventional retailers and club stores than ever before. But, organic farms have struggled at times to produce sufficient supply to keep up with the growth in demand, leading to periodic shortages of organic products. Illus.