Marketing Violent Entertainment To Children

On June 1, 1999, Pres. Clinton asked the FTC and the U.S. Dept. of Justice to undertake a study of whether the movie, music recording, and computer and video game industries market and advertise products with violent content to youngsters. He raised 2 specific questions: Do the industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience? And are these ads intended to attract children and teenagers? This report by the FTC shows that for all 3 segments of the entertainment industry, the answers are plainly "yes." Includes report and appendices A-K.

The report presents that the entertainment industries do promote products to children and teenagers that warrant parental caution.

Commercial Alert in Washington, D.C., presents a June 22, 1999 letter to the chairman of the U.S. Federal Trade Commission (FTC) concerning the marketing of violent entertainment to children. The letter emphasizes the importance of the 1999 FTC and U.S. Department of Justice study of advertising and marketing of violent entertainment products to children.