Marketing Your Career Positioning Packaging And Promoting Yourself For Success

EBOOK: Marketing: The Core

Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever. Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies. Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.

Whether students dream of pursuing a singing career or becoming a big music producer, Ferguson Career Coach: Managing Your Career in the Music Industry offers practical tips for success in this highly competitive business. Author Shelly Field provides her own insider knowledge from years of experience in this field, as well as basic advice, industry secrets, and tips for readers looking to enter and excel in the exciting music industry. Personal experiences of successful professionals complete this extensive guide. Chapters include: Plan for Success in the Music Industry Job Search Strategies Tools for Success Getting Your Foot in the Door Marketing Yourself for Success Succeeding in the Workplace Succeeding in the Talent End of the Industry.

Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.

Abstract: The seven principles of marketing packaged goods are applied to personal marketing, i.e. getting the most out of one's career and getting the best possible jobs throughout one's lifetime. These principles involve looking at industry and company trends, assessing your competition, looking at your image, devising a strategy for developing your full potential, cultivating potential buyers of your talents, and positioning yourself in the market regarding timing and pricing. The final chapter explains how to develop a personal marketing plan considering all of these points. Many examples are used in this book to illustrate the various points.

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.