Media Anthropology For The Digital Age

The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age. Media Anthropology for the Digital Age will be of interest to students and scholars of media and communication, anthropology, and cultural studies, as well as anyone wanting to understand the use of anthropology across wider cultural debates.

For more than two decades, anthropologists have wrestled with new digital technologies and their impacts on how their data are collected, managed, and ultimately presented. Anthropological Data in the Digital Age compiles a range of academics in anthropology and the information sciences, archivists, and librarians to offer in-depth discussions of the issues raised by digital scholarship. The volume covers the technical aspects of data management—retrieval, metadata, dissemination, presentation, and preservation—while at once engaging with case studies written by cultural anthropologists and archaeologists returning from the field to grapple with the implications of producing data digitally. Concluding with thoughts on the new considerations and ethics of digital data, Anthropological Data in the Digital Age is a multi-faceted meditation on anthropological practice in a technologically mediated world.

Museum Object Lessons for the Digital Age explores the nature of digital objects in museums, asking us to question our assumptions about the material, social and political foundations of digital practices. Through four wide-ranging chapters, each focused on a single object – a box, pen, effigy and cloak – this short, accessible book explores the legacies of earlier museum practices of collection, older forms of media (from dioramas to photography), and theories of how knowledge is produced in museums on a wide range of digital projects. Swooping from Ethnographic to Decorative Arts Collections, from the Google Art Project to bespoke digital experiments, Haidy Geismar explores the object lessons contained in digital form and asks what they can tell us about both the past and the future. Drawing on the author’s extensive experience working with collections across the world, Geismar argues for an understanding of digital media as material, rather than immaterial, and advocates for a more nuanced, ethnographic and historicised view of museum digitisation projects than those usually adopted in the celebratory accounts of new media in museums. By locating the digital as part of a longer history of material engagements, transformations and processes of translation, this book broadens our understanding of the reality effects that digital technologies create, and of how digital media can be mobilised in different parts of the world to very different effects.

From emails to social media, from instant messaging to political memes, the way we produce and transmit culture is radically changing. Understanding the consequences of the massive diffusion of digital media is of the utmost importance, both from the intellectual and the social point of view. 'Cultural Evolution in the Digital Age' proposes that a specific discipline - cultural evolution - provides an excellent framework to analyse our digital age. Cultural evolution is a vibrant, interdisciplinary, and increasingly productive scientific framework that aims to provide a naturalistic and quantitative explanation of culture. In the book the author shows how cultural evolution offers both a sophisticated view of human behaviour, grounded in cognitive science and evolutionary theory, and a strong quantitative and experimental methodology. The book examines in depth various topics that directly originate from the application of cultural evolution research to digital media. Is online social influence radically different from previous forms of social influence? Do digital media amplify the effects of popularity and celebrity influence? What are the psychological forces that favour the spread of online misinformation? What are the effects of the hyper-availability of information online on cultural cumulation? The cultural evolutionary perspective provides novel insights, and a relatively encouraging take on the overall effects of our online activities on our culture. Cultural Evolution is an area of rapidly growing interest, and this timely book will be important reading for students and researchers in the fields of psychology, anthropology, cognitive science, and the media.

Anthropology has two main tasks: to understand what it is to be human and to examine how humanity is manifested differently in the diversity of culture. These tasks have gained new impetus from the extraordinary rise of the digital. This book brings together several key anthropologists working with digital culture to demonstrate just how productive an anthropological approach to the digital has already become. Through a range of case studies from Facebook to Second Life to Google Earth, Digital Anthropology explores how human and digital can be defined in relation to one another, from avatars and disability; cultural differences in how we use social networking sites or practise religion; the practical consequences of the digital for politics, museums, design, space and development to new online world and gaming communities. The book also explores the moral universe of the digital, from new anxieties to open-source ideals. Digital Anthropology reveals how only the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life. Combining the clarity of a textbook with an engaging style which conveys a passion for these new frontiers of enquiry, this book is essential reading for students and scholars of anthropology, media studies, communication studies, cultural studies and sociology.

Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

Examines how anthropological fieldwork has been affected by technological shifts in the 25 years since the 1990 publication of Fieldnotes : the making of anthropology, edited by Roger Sanjek, published by Cornell University Press.

Digital Anthropology, 2nd Edition explores how human and digital can be explored in relation to one another within issues as diverse as social media use, virtual worlds, hacking, quantified self, blockchain, digital environmentalism and digital representation. The book challenges the prevailing moral universal of “the digital age” by exploring emergent anxieties about the global spread of new technological forms, the cultural qualities of digital experience, critically examining the intersection of the digital to new concepts and practices across a wide range of fields from design to politics. In this fully revised edition, Digital Anthropology reveals how the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life around the world. Combining case studies with theoretical discussion in an engaging style that conveys a passion for new frontiers of enquiry within anthropological study, this will be essential reading for students and scholars interested in theory of anthropology, media and information studies, communication studies and sociology. With a brand-new Introduction from editors Haidy Geismar and Hannah Knox, as well as an abridged version of the original Introduction by Heather Horst and Daniel Miller, in conjunction with new chapters on hacking and digitizing environments, amongst others, and fully revised chapters throughout, this will bring the field-defining overview of digital anthropology fully up to date.