Media Generations

While the analysis of generations has been central in the sociological understanding of social change, the role of the media in this process has only been acknowledged as an important feature during the last couple of decades. Building on quantitative and qualitative comparative research, Media Generations analyses the role of the media in the formation of generational experience, identity and habitus, and how mediated nostalgia is an important part in the social formation of generations. Avoiding popular generational labelling Göran Bolin argues that the totality of the media landscape is a contextual structure that together with age and life-course factors help inform world-views and ways to relate to the wider society that guide the actions of media users. Media Generations demonstrates how - as different generations come of age at different moments in the mediatised historical process - they develop different media habits, but also make sense of the world differently, which informs their relations to older and younger generations. It also explores how this process of ‘generationing’, that is, the process in which a generation come into being as a self-perceived social identity, partly builds on specific kinds of nostalgia that establishes generational differences and distinctions. This book will be of special interest to those studying social change, collective memory, cultural identity and the role of the media in social experience.

Cover -- Title -- Copyright -- Dedication -- CONTENTS -- List of illustrations -- Acknowledgements -- Introduction -- 1 The problem of media and generations -- 2 Age, cohort, life course and generation -- 3 Generation as location: Media landscapes and generations -- 4 Generation as actuality: Subjective landscapes of media generations -- 5 Nostalgia and the process of generationing -- 6 Generation, mediatisation and the rhythm of ages -- References -- Index.

Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.

As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

While the analysis of generations has been central in the sociological understanding of social change, the role of the media in this process has only been acknowledged as an important feature during the last couple of decades. Building on quantitative and qualitative comparative research, Media Generations analyses the role of the media in the formation of generational experience, identity and habitus, and how mediated nostalgia is an important part in the social formation of generations. Avoiding popular generational labelling Göran Bolin argues that the totality of the media landscape is a contextual structure that together with age and life-course factors help inform world-views and ways to relate to the wider society that guide the actions of media users. Media Generations demonstrates how - as different generations come of age at different moments in the mediatised historical process - they develop different media habits, but also make sense of the world differently, which informs their relations to older and younger generations. It also explores how this process of ‘generationing’, that is, the process in which a generation come into being as a self-perceived social identity, partly builds on specific kinds of nostalgia that establishes generational differences and distinctions. This book will be of special interest to those studying social change, collective memory, cultural identity and the role of the media in social experience.

It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences.

Bachelor Thesis from the year 2017 in the subject Leadership and Human Resources - Recruiting, grade: 2,3, University of applied sciences, Munich, language: English, abstract: Social media is part of everyday life for almost all Germans. The so-called "social media" are a real treasure trove for promising applicants, especially for the personnel departments (HR - Human Resources). But Facebook, XING, LinkedIn and Twitter still pose major challenges for many HR professionals and companies. In times of a shortage of skilled workers and demographic change, it is all the more important that companies know how to use social networks in the erupting "War of Talents". The aim of this work is to find out how companies in Germany successfully recruit Generation Y. The change in values ​​of Generation Y and the resulting requirements for companies are examined in more detail. Furthermore, the social media channels are examined more closely in order to gain more precise insights into which channels are actually relevant for recruiting Generation Y. The results achieved form the basis for how the large number of media can be used to win Generation Y for a company and to bind them to you in the long term through employer branding. From the content: - Generation Y in Germany, - social media recruiting, - Employer branding and employer of choice, - Employee value proposition - Facebook, XING, LinkedIn, Google+, Twitter, YouTube, etc.