Nascar S Most Wanted

Spans the fifty-year history of America's love affair with stock car racing.

Containing fifty lists of the top-ten drivers, tracks, finishes, technological innovations, and so on, NASCAR's Most Wanted will inform and amuse diehard fans and newcomers to the fast-growing, always exciting world of stock car racing. --publisher.

Pierce offers a revealing new look at NASCAR racing from its postwar beginnings on Daytona Beach and Piedmont dirt tracks through the early 1970s, when the sport spread beyond its Southern roots and gained national recognition.

The first organized, sanctioned American stock car race took place in 1908 on a road course around Briarcliff, New York—staged by one of America’s early speed mavens, William K. Vanderbilt, Jr. A veteran of the early Ormond–Daytona Beach speed trials, Vanderbilt brought the Grand Prize races to Savannah, Georgia, the same year. What began as a rich man’s sport eventually became the working man’s sport, finding a home in the South with the infusion of moonshiners and their souped-up cars. Based in large part on statements of drivers, car owners and others garnered from archived newspaper articles, this history details the development of stock car racing into a megasport, chronicling each season through 1974. It examines the National Association for Stock Car Automobile Racing’s 1948 incorporation documents and how they differ from the agreements adopted at NASCAR’s organization meeting two months earlier. The meeting’s participants soon realized that their sport was actually owned by William H.G. “Bill” France, and its consequential growth turned his family into billionaires. The book traces the transition from dirt to asphalt to superspeedways, the painfully slow advance of safety measures and the shadowy economics of the sport.

From the earliest days of the sport, when Humpy often used his fists to keep order, to NASCAR's transition to a multi-billion-dollar business, Humpy's life has paralleled American stock car racing.

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

Artists and drawing enthusiasts will appreciate the breadth and depth of the instruction in this illustrated guide as they find step-by-step projects for re-creating every aspect of racing.