Not Born Yesterday

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

July 8 Imagine! A day ago I?d never even heard of the world, and suddenly here I am in it. There?s so much to write about?macaroni, Fun World, and a big sister who has it all figured out. Which is why boys adore her. I need to get her attention back on me? and quick. But how? Should I take up sumo wrestling? Stunt flying? All I know how to do is write. But don?t tell anyone. This diary you?re looking at is TOP SECRET? just for you and me! Renowned illustrator Simon James brings sweetness and charm to James Solheim?s hilarious diary of a baby?and the result is a one-of-a-kind picture book no one will be expecting!

Drawing on bold close readings, Born Yesterday alters the landscape of literary historical eighteenth-century studies and challenges some of novel theory's most well-worn assumptions.

Summer 2007 was an extraordinarily rich time for news. Floods. Foot and mouth. The disappearances of Tony Blair and Madeleine McCann. The arrival of Gordon Brown. Terror attacks in Glasgow. And Gordon Burn, artist, journalist and true-crime author, has taken the events from this bleak summer and turned them into an utterly unique novel about the way news is made, and how the media creates and manipulates the stories we see before us. A daring and thrilling novel from one of the most astute observers of celebrity and tragedy, that is sure to make the headlines itself.

Winner of 9 national book awards, Do Not Go Quietly is an inspiring call to action and guide to a life of greater meaning, consciousness, and passion for those "who weren't born yesterday"—GenXers, Boomers, and Elders. It also speaks honestly and eloquently to those under 40 who want to better navigate the path ahead and better understand the world for which they will soon be responsible. It reminds us all that when we turn away from what we are passionate about, we dim the light of our intellect, depress our energies, diminish our health, and prevent ourselves from achieving the very thing we came here to this earth to accomplish—living the lives we were born to live. So, if you are in, or are approaching the second half of life, this book invites you to take the matter of how and why you live back into your own hands. It encourages you to use the tremendous power and resources available to you to ensure that you do not slip quietly and meekly into the background, but instead live your life with the dignity, purpose, and quality of experience you deserve.

THE STORY: The vulgar, egotistic junkman Harry Brock has come to a swanky hotel in Washington to make crooked deals with government big-wigs. He has brought with him the charming but dumb ex-chorus girl Billie, whose lack of social graces embarrass

Though born in 1965, Rachel's story could easily have been set in the 1800s. Wearing long dresses and broad-brimmed bonnets and living without modern conveniences including electricity, telephone, radio, television, or indoor plumbing, she and her two older brothers were shaped by the extreme religious views of her iron-willed, Vietnam-veteran father and malleable, practical-minded mother. The family separated from society and lived under often harsh conditions in an old, abandoned house atop a remote range of hills in Tennessee, awaiting the end of the world. Then at 16, Rachel was forced to face the world in which she was not raised to live. She struggled to adjust to an unsheltered life without casting aside the good along with the bad. Eventually she found her way to a full, balanced, and vibrant life. Rachel shares an amazing story that ultimately testifies of God's faithful and restorative loving care. --back cover.

“Brilliant...Timely and necessary.” —Financial Times “Especially timely as we struggle to make sense of how it is that individuals and communities persist in holding beliefs that have been thoroughly discredited.” —Darren Frey, Science If reason is what makes us human, why do we behave so irrationally? And if it is so useful, why didn’t it evolve in other animals? This groundbreaking account of the evolution of reason by two renowned cognitive scientists seeks to solve this double enigma. Reason, they argue, helps us justify our beliefs, convince others, and evaluate arguments. It makes it easier to cooperate and communicate and to live together in groups. Provocative, entertaining, and undeniably relevant, The Enigma of Reason will make many reasonable people rethink their beliefs. “Reasonable-seeming people are often totally irrational. Rarely has this insight seemed more relevant...Still, an essential puzzle remains: How did we come to be this way?...Cognitive scientists Hugo Mercier and Dan Sperber [argue that] reason developed not to enable us to solve abstract, logical problems...[but] to resolve the problems posed by living in collaborative groups.” —Elizabeth Kolbert, New Yorker “Turns reason’s weaknesses into strengths, arguing that its supposed flaws are actually design features that work remarkably well.” —Financial Times “The best thing I have read about human reasoning. It is extremely well written, interesting, and very enjoyable to read.” —Gilbert Harman, Princeton University