Not For Long

The NFL is the most popular professional sports league in the United States. Its athletes receive multimillion-dollar contracts and almost endless media attention. The league's most important game, the Super Bowl, is practically a national holiday. Making it to the NFL, however, is not about the promised land of fame and fortune. Robert W. Turner II draws on his personal experience as a former professional football player as well as interviews with more than 140 current and former NFL players to reveal what it means to be an athlete in the NFL and explain why so many players struggle with life after football. Without guaranteed contracts, the majority of players are forced out of the league after a few seasons. Over three-quarters of retirees experience bankruptcy or financial ruin, two-thirds live with chronic pain, and too many find themselves on the wrong side of the law. Robert W. Turner II argues that the fall from grace of so many players is no accident. The NFL, he contends, powerfully determines their experiences in and out of the league. The labor agreement provides little job security and few health and retirement benefits, and the owners refuse to share power with the players, making change difficult. And the process of becoming an elite football player--from high school to college and through the pros--leaves athletes with few marketable skills and little preparation for their first Sunday off the field. With compassion and objectivity, Not for Long reveals the life and mind of high school, college, and NFL athletes, shedding light on what might best help players transition successfully out of the sport.

Hard-shelled, career-minded Greta is the newest and least likely member of a sustainable foods cooperative house in Madison, Wisconsin. Shortly after she joins Karin and Hal in their stately residence near campus, the husband Greta left appears on their porch, drunk, and the reason for her sudden appearance becomes clear. Yet the house members already have plenty to occupy them: a series of summer blackouts has unearthed a disquietude lurking just under the surface for each of the three residents. Gas is dwindling, electricity is unreliable, and the natural world around them is in upheaval. The uneasiness of the environ ment mirrors that of Greta, Hal, and Karin as they each make efforts to resolve their own personal crises. With subtle attunement to the hovering uncertainty affecting each of her characters, Wildgen crafts a story both terrifying and beautiful.

The NFL is the most popular professional sports league in the United States. Its athletes receive multimillion-dollar contracts and almost endless media attention. The league's most important game, the Super Bowl, is practically a national holiday. Making it to the NFL, however, is not about the promised land of fame and fortune. Robert W. Turner II draws on his personal experience as a former professional football player as well as interviews with more than 140 current and former NFL players to reveal what it means to be an athlete in the NFL and explain why so many players struggle with life after football. Without guaranteed contracts, the majority of players are forced out of the league after a few seasons. Over three-quarters of retirees experience bankruptcy or financial ruin, two-thirds live with chronic pain, and too many find themselves on the wrong side of the law. Robert W. Turner II argues that the fall from grace of so many players is no accident. The NFL, he contends, powerfully determines their experiences in and out of the league. The labor agreement provides little job security and few health and retirement benefits, and the owners refuse to share power with the players, making change difficult. And the process of becoming an elite football player--from high school to college and through the pros--leaves athletes with few marketable skills and little preparation for their first Sunday off the field. With compassion and objectivity, Not for Long reveals the life and mind of high school, college, and NFL athletes, shedding light on what might best help players transition successfully out of the sport.

A hands-on guide to the ins and outs of nonprofit accounting Not-for-Profit Accounting Made Easy, Second Edition equips you with the tools you need to run the financial and accounting operations within your nonprofit organization. Even if you do not have a professional understanding of accounting principles and financial reporting, this handy guide makes it all clear with complex accounting rules explained in terms nonaccountants can easily understand in order to help you better fulfill your managerial and fiduciary duties. Always practical and never overtechnical, this helpful guide conforms to FASB and AICPA standards and: * Discusses federal single audit and its impact on nonprofits * Offers examples of various types of split-interest agreements * Shows you how to read and understand a nonprofit financial statement * Explains financial accounting and reporting standards * Helps you become conversant in the rules and principles of accounting * Updates board members, executive directors, and other senior managers on the accounting basics they should know for day-to-day operations * Features tables, exhibits, and charts that illustrate the content in a simple and easy-to-understand manner Suitable for fundraising managers and executives--as well as anyone who needs to read and understand a nonprofit financial statement--this is the ultimate not-an-accountant's guide to nonprofit accounting.

Every day, people make life choices that, ideally, increase their evolutionary fitness the chances of survival and successful reproduction and lead to positive feelings of fulfilment, accomplishment, and happiness. Sometimes, however, individuals experience quite the opposite: feelings of sadness caused by fitness-decreasing choices. Fortunately, many advancements in evolutionary theory and evolutionary psychology have increased humans' capacity as a species to address the question of how to live a life characterized by more positive than negative feelings.Feeling Good reveals anyone can learn how to trigger mechanisms that generate positive feelings and increase positive fitness levels. The key is to employ an evolutionary perspective on how mental mechanisms generate feelings in relation to our life choices.From an insightfully evolutionary perspective, Feeling Good examines how to find and keep a mate, make good career decisions, build a solid social network, deal with death and negative influences, and make life choices in general that can lead to better and more sustainable mental and physical health. Menelaos Apostolou deepens our understanding of human nature by exploring what is good and evil in an evolutionary sense as well as in relation to religious dogmas; and whether making fitness-increasing life choices can lead to more good or more evil acts.

This celebrated work is the keystone of the thought of the Frankfurt School. It is a wide-ranging philosophical and psychological critique of the Western categories of reason and nature, from Homer to Nietzsche.

Julian is a middle-aged gay poet whose mother, an artist, has just died. While grieving her death, he sorts through his mother's paintings, revisiting a bittersweet past: his parents' marriage overshadowed by memories of war, and his own romantic affair with Roman, his lover. Set in post-war communist Poland, Julian's recollections of his relationship unfold in many ways like the immortal tale of Romeo and Juliet. Just like Shakespeare's young lovers, the two young men, always meeting in secret, hear the nightingales at night and the larks at dawn. Unlike the storied lovers from high class Verona, however, Julian and Roman's love unravels in bleak surroundings: a public park, a grim little apartment, and a primeval forest. As Julian journeys through the reality of his youth, he challenges the tyrannical postwar censorship that surrounded and strangled both art and gay relationships. His tale is a testimony to the strength of the human spirit to survive-and even thrive-in an oppressive political regime.

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.