Older Tourist Behavior And Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

This book addresses existing challenges and opportunities related to tourism for people with disabilities. A niche market that is largely underdeveloped, its potentials are also often underestimated. It examines the strategies, policies, and initiatives – at regional, national, and international levels – to foster the development of accessible tourism for people with disabilities. It does so by examining the different social, cultural, legal, and information/interactive barriers that represent important constraints to welfare, inclusion, integration, and promotion of civil rights, which bring difficulties and detriment to tourists with disabilities. Additionally, the book analyzes the characteristics and dynamics of that portion of the tourism industry that is more oriented to meet the distinctive travel demand of people with disabilities. In doing so, the book explores how preferences for travel services and facilities of people with disabilities differ from preferences of tourists without disabilities. All these issues are addressed from both a theoretical and a practical perspective by adopting a multidisciplinary approach, which leverages from the fields of management, economics, and statistical analysis. The book can be useful for a broad audience made of both researchers and practitioners (among which tourism companies and corporate trainers) who are expected to deal with the topic of tourism management.

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

This book explores the growing demand for accessible tourism experiences and demonstrates how the perspective of digital ecosystems can play a vital role in creating more inclusive destinations. Through a combination of conceptual arguments and real-world case studies, the book sheds light on the practical aspects of accessible tourism. Statistics reveal that over one billion people have severe or moderate disabilities, emphasizing the urgent need for enhanced accessibility in tourism. However, both industry practices and academic research in this field are still lagging behind. The book highlights the challenge of establishing coordination among various stakeholders, including transport operators, hospitality firms, and public authorities, which has hindered the design and implementation of inclusive tourism experiences. By harnessing the power of new technologies, the book illustrates how digital ecosystems can effectively facilitate accessible tourism. It examines the demand for such experiences and demonstrates how embracing a digital ecosystem perspective can contribute to the development of more accessible tourism destinations. In addition to its theoretical insights, the book delves into several practical case studies that showcase successful examples of accessible tourism.

This timely Research Agenda explores the crucial need to understand the social impact of tourism in order to manage industry growth sustainably. Highlighting the multifaceted nature of tourism, chapters uncover the intricate relationships between tourists and host communities and investigate this complex social fabric.

This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on cultural heritage tourism, emerging technologies and tourism consumer behaviour, such as tourism education, location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

This book seeks to show the role of sustainability and innovation in the business and productive sector as good strategy to improve performance and contribute to growth and sustainable development through innovative strategies applied to the management process. Different public and private organizations seek to maintain their business and market share, while developing strategies to improve environmental performance through innovation and address new challenges that seek a productive sector responsible on environmental issues. This book offers an analysis of the relationship between sustainability and innovation in production with the aim to offer strategies to improve sustainability performance.

The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. There are no charges for publication. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism Complete, CABI Leisure, Recreation and Tourism, ProQuest Research Library The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.