One Great Insight Is Worth A Thousand Good Ideas

"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

Every March, the NCAA men's basketball tournament blankets newspapers and the Internet, and attracts millions of television viewers over the course of three weeks. Will a perennial favorite like Duke win? Or will it be a dark horse like Gonzaga? The phenomenon known as March Madness galvanizes a nation of viewers as few other sports events can. The reason? Bracketology. America eagerly watches as 64 teams become 32, then 16, then 8, then 4, then 2, and finally #1. Now it's time to use the same rigorous method for everything that really matters in culture, people, history, the arts and more. In The Enlightened Bracketologist the editors have organized the world's most haunting and maddeningly subjective questions into a scheme of binary pairings that finally reveal what is truly the best in its class: La Tache or Chateau Latour? (1) Barry Bonds or Terrell Owens? (2) "Vissi d'arte" or "Dove Sono"? (3) OJ verdict or JFK assassination? (4) "Top of the world, Ma" or "Nobody's perfect"? (5) Two by two, The Enlightened Bracketologist pits our cultural mainstays against each other; only the finest survive. Every double-page spread of this book will contain a series of brackets compiled by experts and celebrities, with text call-outs that highlight the reason why one competitor moves on and another doesn't. Already committed are Elvis Costello on popular songs; David Bouley on cookbooks; Leon Fleisher on piano music; Reneé Fleming on opera arias; Henry Beard on French phrases; Joseph Ward on wine.

A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.

As a seasoned Certified Public Accountant, Edward Mendlowitz has had a long history of listening to clients relay not only their most important concerns about the strengths and weaknesses of their companies, but also their own fears about the solitude they feel as business ownerseven when they employ hundreds of people. In Power Bites, Mendlowitz shares his proven advice and concise calls to action that will help both experienced and novice leaders focus on what is most important while learning to communicate clearly and effectively with their customers and employees. Mendlowitz relies on his experience, inquisitiveness, and interest in helping thousands of clients and other CPAs face and solve their problems. Here he offers practical and easy-to-implement tips on how to: Acquire knowledge and create power Develop a vision and set goals Squash fears and embrace change Create excitement and think optimistically Do what is expected in an unexpected way Network and establish a brand Power Bites shares effective guidance that can be immediately applied to resolve every- day dilemmaswhether in the workplace or in the homeultimately helping to transform others into more successful leaders, managers, and individuals.

IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.

This book helps develop a better understanding of how researchers from different scientific backgrounds view models and uncertainty. It provides key steps in fostering and encouraging interdisciplinary research, which is vital in addressing several big issues that society faces today, such as climate change, longevity, financial and actuarial risk management. To make progress in these areas, researchers must develop an understanding of differing perspectives and methods of those working in other disciplines.This title presents the views and understandings of eminent people in their respective fields through interviews on the topic of modelling and uncertainty. Each expert was asked the same set of questions to help readers understand the similarities and differences existing between various disciplines. It also helps to bridge some of the gaps encountered by those carrying out inter- and multi-disciplinary research and suggests new approaches to modelling and uncertainty quantification.