One Perfect Pitch How To Sell Your Idea Your Product Your Business Or Yourself

What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the secrets of developing a good pitch. You will also discover that : mastering the art of storytelling is essential in the business world; when writing a pitch, you have to introduce yourself, explain the need you are responding to and what makes your company unique and attractive; a good pitch requires: clarity, conciseness, accessibility, concrete and relevant aspect, ability to create emotions and link with the audience; to be effective, you have to prepare your pitch thoroughly and refine it by practicing over and over again. In today's world, storytelling plays an important role, whatever the sector. Given the multitude of products, services, content or professionals, it is necessary to have a strong identity and an original story in order to differentiate oneself. The latter is what makes it possible to interest and attract potential customers. However, succeeding in presenting one's company with a good pitch is a challenge for entrepreneurs. "One Perfect Pitch" offers to help them by detailing the structure and major attributes of a pitch, as well as tips for preparation. *Buy now the summary of this book for the modest price of a cup of coffee!

Do you love museums? Do you believe in their wonder and power? Do you want to contribute to a wider museum community? Do you want to build a satisfying independent career? Museum Mercenary is for you. This book is for anyone who believes in museum work but struggles to find satisfaction in traditional museum jobs. It is for those who want to be challenged and inspired by a wider network of colleagues. It is for the creative, committed, and curious who want to live fulfilling lives while building meaningful careers. It is for those just hitting the job market, for those looking for a mid-career shift, or those wanting to contribute after retirement. It is for those who hope to balance making money with making a difference. Museum Mercenary shares how a dedicated museum worker can launch and sustain a successful and satisfying career as an independent museum professional. This book is a toolkit for anyone looking to build a career consulting for museums. It provides practical advice about establishing your business, building your network, and managing projects to ensure long-term success and satisfaction. This book will help you answer key questions, such as: How do you market your services and find clients? Which skills should you develop and how? How do you manage taxes and insurance? What professional standards should you follow? How do you plan for the future? And, most importantly, how do you do all of that while doing museum work that makes you proud? Museum Mercenary bridges the gap between guides for doing great museum work and guides for building a successful freelance career. It prepares you to become freelance professional engaged in transforming the museum field. Use the tips, tactics, and activities in this book to navigate freelancing and then get back to the business of meaningful museum work.

The business start-up environment is an ever-growing culture. There are start-up incubators, large and small events around the world helping these new entrepreneurs get started. And within each one, there is one thing that is front and center of all their activities, education and development assistance, and funding angel excitement-the Pitch. The pitch is a must, whether you're a team member or somebody hired. The pitch must represent your company and product or service. The emphasis behind the pitch is that it gets you exposure, team members, and of course, funding. Funding angels are invited to an open showcase of new ideas, start-ups, and entrepreneurs hoping to find a winning ticket. If by representing your idea, product, service, and company can possibly get you all this through a pitch, then it ought to be in the top three important aspects of your business, especially for start-ups and early-stage companies. Pitchersize puts the emphasis on the importance of the pitch and its real power. And in doing so, Pitchersize offers the perfect set of tools to develop the perfect pitch to represent your idea, company, product, and service. Pitchersize helps you to understand and create the pitch that raises your potential and possibilities for achieving what you want. Learn to pitch with professionalism, presence, and pizzazz. Win the pitch by winning the people.

International marketing expert David Andrusia shares his essential tips and tricks for pitching yourself in today's hyper-competitive job market. Whether it's finding a new job, holding on to current employment, or nailing down a new promotion, the key is learning how to effectively sell or "pitch" oneself to others. In this insightful and entertaining handbook, Andrusia explains how to succeed in today's competitive and constantly shifting job market by perfecting the tailored pitch, the personal pitch, the power pitch, and the team pitch.

Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of business planning. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.