Online Vehicle Merchandising

Auto dealers are quickly learning how to sell vehicles faster and with higher gross profits by improving their online merchandising. Written for owners and GMs, Dennis Galbraith reveals why merchandising is selling. He uncovers the processes, metrics, and management needed to achieve sales success with online vehicle listings.

Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

"Velocity Overdrive shifts the discussion of velocity principles and metrics to the next level. Across North America, dealers are no longer assured of profitability and prosperity. Today's environment is defined by increased competition, a greater degree of market volatility, ongoing margin compression and fast-changing consumer expectations." -- Page 2 of cover.

Embark on a journey to automotive entrepreneurship like no other. "The Road to Profit" is your ultimate roadmap to achieving thriving success in the competitive world of used car dealerships. Are you a new dealer looking to make your mark in the industry? This comprehensive guide is your trusted companion, providing a step-by-step blueprint for every aspect of running a successful used car dealership. Discover the art of sourcing the finest inventory, pricing strategies that keep your customers coming back, and the secrets to effective sales and exceptional customer service. Navigate the legal landscape with confidence, ensure compliance, and safeguard your dealership's reputation. But success doesn't stop there. Uncover the strategies to market and advertise your inventory effectively, both online and offline. Learn how to protect your dealership from unforeseen challenges with expert risk management and insurance insights. As you journey through these pages, you'll also explore the path to long-term growth and sustainability. Diversify your inventory, embrace cutting-edge technology, and build a reputation for quality service that resonates with customers. Develop a loyal clientele through customer loyalty programs and community engagement. And always stay ahead of the curve with continuous learning and self-improvement. "The Road to Profit" isn't just a guide; it's your partner in prosperity. Whether you're starting from scratch or looking to revitalize your existing dealership, this book equips you with the knowledge, strategies, and inspiration to drive your business toward enduring success. Join the ranks of thriving used car dealers who've turned their passion for automobiles into profitable ventures. The road to profit awaits, and this guide is your key to unlocking a bright future in the world of used car sales. Start your journey today. Success is just a turn of the page away.