Optimizing Optimization

The practical aspects of optimization rarely receive global, balanced examinations. Stephen Satchell’s nuanced assembly of technical presentations about optimization packages (by their developers) and about current optimization practice and theory (by academic researchers) makes available highly practical solutions to our post-liquidity bubble environment. The commercial chapters emphasize algorithmic elements without becoming sales pitches, and the academic chapters create context and explore development opportunities. Together they offer an incisive perspective that stretches toward new products, new techniques, and new answers in quantitative finance. Presents a unique "confrontation" between software engineers and academics Highlights a global view of common optimization issues Emphasizes the research and market challenges of optimization software while avoiding sales pitches Accentuates real applications, not laboratory results

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

This book presents a novel framework, known as Active Robust Optimization, which provides the tools for evaluating, comparing and optimizing changeable products. Since any product that can change its configuration during normal operation may be considered a “changeable product,” the framework is widely applicable. Further, the methodology enables designers to use adaptability to deal with uncertainties and so avoid over-conservative designs. Offering a comprehensive overview of the framework, including its unique features, such as its ability to optimally respond to uncertain situations, the book also defines a new class of optimization problem and examines the effects of changes in various parameters on their solution. Lastly, it discusses innovative approaches for solving the problem and demonstrates these ‎with two examples from different fields in engineering design: optimization of an optical table and optimization of a gearbox.

"This book contains the latest research developments in manufacturing technology and its optimization, and demonstrates the fundamentals of new computational approaches and the range of their potential application"--Provided by publisher.

This book will cover heuristic optimization techniques and applications in engineering problems. The book will be divided into three sections that will provide coverage of the techniques, which can be employed by engineers, researchers, and manufacturing industries, to improve their productivity with the sole motive of socio-economic development. This will be the first book in the category of heuristic techniques with relevance to engineering problems and achieving optimal solutions. Features Explains the concept of optimization and the relevance of using heuristic techniques for optimal solutions in engineering problems Illustrates the various heuristics techniques Describes evolutionary heuristic techniques like genetic algorithm and particle swarm optimization Contains natural based techniques like ant colony optimization, bee algorithm, firefly optimization, and cuckoo search Offers sample problems and their optimization, using various heuristic techniques

After the spectacular successes of the 1960's and 1970's, the mineral exploration business is at a crossroads, facing uncertain t:imes in the decades ahead. This situation requires a re-thinking of the philosophy guiding mineral exploration if it is to emulate its recent performance. The ma:i. n argument of a previous volume titled "Designing Opt:lmal Strategies for Mineral Exploration", published in 1985 by Plenum Publishing Corporation of New York, is that a possible answer to the challenge facing mineral explorationists lies in the philosophy of opt:irn1zation. This new approach should help exploration staff make the best achievable use of the sophisticated and costly technology which is presently available for the detection of ore deposits. The main emphasis of the present volume is placed on the mathematical and computational aspects of the opt:irn1zation of mineral exploration. The seven chapters making up the ma:i. n body of the book are devoted to the description and application of various types of computerized geomathematical models which underpin the optimization of the mineral exploration sequence. The topics covered include: (a) the opt:lmal selection of ore deposit types and regions of search, as well as prospecting areas within the regions (Chapters 2, 3, 4, 6), (b) the designing of airborne and ground field programs for the opt:lmal coverage of prospecting areas (Chapters 2, 3, 4), (c) delineation and evaluation of exploration targets within prospecting areas by means of opt:irn1zed models (Chapter 5).

Optimizing Thermal, Chemical and Environmental Systems treats the evaluation of power or energy limits for processes that arise in various thermal, chemical and environmental engineering systems (heat and mass exchangers, power converters, recovery units, solar collectors, mixture separators, chemical reactors, catalyst regenerators, etc.). The book is an indispensable source for researchers and students, providing the necessary information on what has been achieved to date in the field of process optimization, new research problems, and what kind of further studies should be developed within quite specialized optimizations. Summarizes recent achievements of advanced optimization techniques Links exergy definitions in reversible systems with classical problems of extremum work Includes practical problems and illustrative examples to clarify applications Provides a unified description of classical and work-assisted heat and mass exchangers Written by a first-class expert in the field of advanced methods in thermodynamics