Pc Mag

Communication Technology Update and Fundamentals, now in its 17th edition, has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The book covers the fundamentals of communication technology in five chapters that explain the communication technology ecosystem, its history, theories, structure, and regulations. Each chapter is written by experts who each provide a snapshot of an individual field. The book also dives into the latest developments in electronic mass media, computers, consumer electronics, networking, and telephony. Together, these updates provide a broad overview of these industries and examine the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 17th edition includes the first-ever chapter on Artificial Intelligence; updated user data in every chapter; an overview of industry structure, including recent and proposed mergers and acquisitions; and sidebars exploring sustainability and relevance of each technology to Gen Z. Communication Technology Update and Fundamentals continues to be the industry-leading resource for both students and professionals seeking to understand how communication technologies have developed and where they are headed.

Nursing Informatics and the Foundation of Knowledge, Fifth Edition is a foundational text for teaching nursing students the core concepts of knowledge management while providing an understanding of the current technological tools and resources available.

Learn network and data security by analyzing the Anthem breach and step-by-step how hackers gain entry, place hidden software, download information, and hide the evidence of their entry. Understand the tools, establishing persistent presence, use of sites as testbeds to determine successful variations of software that elude detection, and reaching out across trusted connections to the entire healthcare system of the nation. Examine the components of technology being diverted, starting with application code and how to protect it with isolation approaches. Dissect forms of infections including viruses, worms, bots, and Trojans; and encryption with RSA algorithm as the working example.

In warzones, ordinary commercially-available drones are used for extraordinary reconnaissance and information gathering. They can also be used for bombings - a drone carrying an explosive charge is potentially a powerful weapon. At the same time asymmetric warfare has become the norm - with large states increasingly fighting marginal terrorist groups in the Middle East and elsewhere. Here, Nicholas Grossman shows how we are entering the age of the drone terrorist - groups such as Hezbollah are already using them in the Middle East. Grossman will analyse the ways in which the United States, Israel and other advanced militaries use aerial drones and ground-based robots to fight non-state actors (e.g. ISIS, al Qaeda, the Iraqi and Afghan insurgencies, Hezbollah, Hamas, etc.) and how these groups, as well as individual terrorists, are utilizing less advanced commercially-available drones to fight powerful state opponents. Robotics has huge implications for the future of security, terrorism and international relations and this will be essential reading on the subject of terrorism and drone warfare.

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.