Planning And Managing The Experience Economy In Tourism

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management. Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully. Now in its Fourth Edition, this bestselling text has been fully revised to include: new material on overtourism, dark tourism, child sex tourism in South East Asia, festival tourism, regional development and Artificial Intelligence updated tourism data and statistics new case studies on the economic impacts of tourism in France, the 20 places most reliant on tourism in 2018, Fáilte Ireland’s survey of good environmental practice in the industry, corporate social responsibility, as well as the above topical issues in tourism an updated Companion Website that includes PowerPoints, video and web links and a case study archive. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. This accessible yet academically rigorous introduction to tourism impacts, planning and management is essential reading for all tourism students.

The book develops a new approach to urban development in which leisure, pleasure or experiences are seen as key drivers. History, authenticity, urban qualities, local culture and leisure offerings or a vibrant retail sector are thus assets in local development also outside of the big cities. Globalization and high mobility are necessary aspects of the development, which entails the development of high urban profiles in a globalized and highly competitive world. Apart from experiential qualities a critical urban size, is also required. Experience qualities can be connected to urban design, where particular designs stimulate citizens’ learning and activity in the urban space. They can also be connected to more tourist related large scale projects of experiential mass consumption with fun parks and shopping. A combination of the two approaches has been developed to promote for example car brands and cities through experiential car museums. New stakeholders, new network based forms of cooperation and new entrepreneurial strategies are connected to urban development in ‘the experience economy'. In particular new network based approaches are needed if small and rural places should also reap the fruits of the experience economy. This book was originally published as a special issue of European Planning Studies.

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines the role of place as a value, resource and outcome of experiential innovation and planning. This book will be of interested to researchers concerned with urban and regional development.