Play It Loud

By the longtime editor-in-chief of Guitar World and a veteran rock journalist, an unprecedented history of the electric guitar, its explosive impact on music and culture, and the people who brought it to life. Spanning a century and encompassing some of guitar's greatest builders and players, from Les Paul to Keith Richards to Eddie Van Halen, Brad Tolinski and Alan di Perna bring the evolution of the guitar to roaring life. This is a story of inventors and iconoclasts, of scam artists, prodigies and mythologizers, as varied and original as the music they spawned. Play It Loud uses twelve landmark instruments, each of them a milestone in the progress of the electric guitar, to illustrate the chaos, conflict and passion it has inspired. It introduces Leo Fender, a man who couldn't play a note, but whose innovation helped transform the classical guitar into the explosive sound machine it is today. Some of the most significant social movements of the 20th century are indebted to the guitar: it was an essential part of Beatlemania and Woodstock; a mirror to the rise of the teenager as a social force; a linchpin of the punk movement's sound and ethos. And today the guitar has come full circle, with contemporary titans such as Jack White of The White Stripes and Dan Auerbach of The Black Keys bringing some of those earliest electric guitar forms back to the limelight. For generations, the electric guitar has been an international symbol of freedom, danger and hedonism. Play It Loud is the story of how a band of innovators transformed a simple notion into a singular cultural force.

Play It Loud celebrates the musical instruments that gave rock and roll its signature sound. Seven engrossing essays by veteran music journalists and scholars discuss the technical developments that fostered rock’s seductive riffs and driving rhythms; the evolution of the classic lineup of two guitars, bass, and drums; the thrilling innovations and expanded instrumentation musicians have explored to achieve unique effects; the powerful visual impact instruments have had; and the essential role they have played in the most memorable moments of rock and roll history. Abundant photographs depict rock’s most iconic instruments—including Jerry Lee Lewis’s baby grand piano, Chuck Berry’s Gibson ES-350T guitar, John Lennon’s twelve-string Rickenbacker 325, Keith Moon’s drum set, and the white Stratocaster Jimi Hendrix played at Woodstock—both in performance and as works of art in their own right. Produced in collaboration with the Rock and Roll Hall of Fame, this astounding book goes behind the music to offer a rare, in-depth look at the instruments that inspired the musicians and made possible the songs we know and love.

Play It Loud celebrates the musical instruments that gave rock and roll its signature sound. Abundant photographs depict rock’s most iconic instruments—including Jerry Lee Lewis’s baby grand piano, Chuck Berry’s Gibson ES-350T guitar, John Lennon’s twelve-string Rickenbacker 325, Clarence Clemons’s tenor saxophone, and Lady Gaga’s crystal keytar—in performance and as works of art in their own right. Quotations from and about some of rock’s most renowned personalities contextualize the more than twenty objects featured in this volume, emphasizing the art and evolution of the instruments that made possible the songs we know and love. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana}

“A hot-rod joy ride through mid-20th-century American history” (The New York Times Book Review), this one-of-a-kind narrative masterfully recreates the rivalry between the two men who innovated the electric guitar’s amplified sound—Leo Fender and Les Paul—and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built. In the years after World War II, music was evolving from big-band jazz into rock ’n’ roll—and these louder styles demanded revolutionary instruments. When Leo Fender’s tiny firm marketed the first solid-body electric guitar, the Esquire, musicians immediately saw its appeal. Not to be out-maneuvered, Gibson, the largest guitar manufacturer, raced to build a competitive product. The company designed an “axe” that would make Fender’s Esquire look cheap and convinced Les Paul—whose endorsement Leo Fender had sought—to put his name on it. Thus was born the guitar world’s most heated rivalry: Gibson versus Fender, Les versus Leo. While Fender was a quiet, half-blind, self-taught radio repairman, Paul was a brilliant but headstrong pop star and guitarist who spent years toying with new musical technologies. Their contest turned into an arms race as the most inventive musicians of the 1950s and 1960s—including bluesman Muddy Waters, rocker Buddy Holly, the Beatles, Bob Dylan, and Eric Clapton—adopted one maker’s guitar or another. By 1969 it was clear that these new electric instruments had launched music into a radical new age, empowering artists with a vibrancy and volume never before attainable. In “an excellent dual portrait” (The Wall Street Journal), Ian S. Port tells the full story in The Birth of Loud, offering “spot-on human characterizations, and erotic paeans to the bodies of guitars” (The Atlantic). “The story of these instruments is the story of America in the postwar era: loud, cocky, brash, aggressively new” (The Washington Post).

Abigail is frustrated. She can't focus on writing and fools around instead. She is sent to the cooling down room. After that is music class, and she can't make any of the instrument's work! Just when things are about to go wrong again, the teacher discovers exactly what to do to engage this little girl, and Abigail ends up finding a special voice of her very own. Illustrated with bright, graphic pictures, this upbeat book will appeal to anyone with experience of a disruptive child, and readers will love seeing Abigail and her friends triumph. Page Plus features a QR code to listen to Abigail's song.

Celebrate feelings in all their shapes and sizes in this New York Times bestselling picture book from the Growing Hearts series! Happiness, sadness, bravery, anger, shyness . . . our hearts can feel so many feelings! Some make us feel as light as a balloon, others as heavy as an elephant. In My Heart explores a full range of emotions, describing how they feel physically, inside, with language that is lyrical but also direct to empower readers to practice articulating and identifying their own emotions. With whimsical illustrations and an irresistible die-cut heart that extends through each spread, this gorgeously packaged and unique feelings book is sure to become a storytime favorite.

Would you like more out of work and life? Working Out Loud offers you ways to take control and make your own luck. Instead of playing career roulette, you invest in deepening relationships and developing your skills. Instead of networking to get something, you lead with generosity. To further improve your odds, you make your work visible and frame it as a contribution. Combined, these elements form a powerful approach to work and life. In Working Out Loud, you'll learn about research supporting this approach and read stories of people who've changed their lives by adopting it. Then you'll go through a twelve-week mastery program to put the approach into practice yourself and turn that practice into a sustainable habit.

A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • A collection of provocative essays exploring the key social justice issues of our time—from George Floyd to antiracism to inequality and the Supreme Court. Kennedy is "among the most incisive American commentators on race" (The New York Times). Informed by sharpness of observation and often courting controversy, deep fellow feeling, decency, and wit, Say It Loud! includes: The George Floyd Moment: Promise and Peril • Isabel Wilkerson, the Election of 2020, and Racial Caste • The Princeton Ultimatum: Anti­racism Gone Awry • The Constitutional Roots of “Birtherism” • Inequality and the Supreme Court • “Nigger”: The Strange Career Contin­ues • Frederick Douglass: Everyone’s Hero • Remembering Thurgood Marshall • Why Clar­ence Thomas Ought to Be Ostracized • The Politics of Black Respectability • Policing Ra­cial Solidarity In each essay, Kennedy is mindful of com­plexity, ambivalence, and paradox, and he is always stirring and enlightening. Say It Loud! is a wide-ranging summa of Randall Kennedy’s thought on the realities and imaginaries of race in America.