Power Moms

A retired Wall Street Journal editor and mother compares two generations of women—boomers and GenXers—to examine how each navigates the emotional and professional challenges involved in juggling managerial careers and families. For the first time in American history, a significant number of mothers are heading major corporations, including General Motors, Ulta Beauty, and Best Buy. Over the past several decades, women have made gains throughout executive suites. Yet these “Power Moms” still struggle with balancing their management responsibilities with raising children. Joann S. Lublin draws on the experiences of the nation’s two generations of these successful women to measure how far we’ve come—and how far we still need to go. Lublin combines her own insights with those of eighty-five executive mothers across industries—including experienced public-company chiefs such as Carol Bartz, the first woman to command Autodesk and Yahoo; Hershey’s Michele Buck, DuPont’s Ellen Kullman, ITT’s Denise Ramos, and WW International’s Mindy Grossman—and twenty-five of their grown daughters. Lublin reveals how trailblazer boomers, many now in their sixties, often endured sweeping disapproval for their demanding management careers, even as their own daughters sometimes rejected their choices. While the second wave of executive mothers—all under forty-five—handle working parenthood with less angst, they still lead stressful lives. Power Moms provides lessons and advice to help today’s professional women, their families, and their employers navigate this challenging terrain. Lublin looks at the trade-offs mothers are too often forced to make between work and family and the root causes, including the dearth of large-scale paid parental leave and other family-friendly policies. While it celebrates the gains women have made, Power Moms makes clear how much more must be done to make being a working mother easier.

The outstanding authors of Deliberate Motherhood have let the trials and hardships of motherhood mold them into better people. Whether the change includes learning patience when the two-year-old “paints” your walls with the black permanent marker, or forgiving a teenager who screams “I hate you,” or loving more when that naughty child doesn’t really deserve it, it’s a change that refines us—or as the dictionary describes it, “removes impurities, makes something more effective or become more elegant.” That is powerful! You may think that everything has been said about motherhood, but the delightful thing about Deliberate Motherhood is that every mother/author is one-of-a-kind. They each come from different backgrounds, have different parents, are married (or not) to different people, and certainly have “different” children. Each of the 12 “Powers” provided in this book is a crucial component to help you in your motherhood. And the best part is that you don’t need to do it all at once. You can focus on one “power” a month, and over the course of a year, you’ll see great changes in yourself and in your family. The mark of a great book is that it makes you think . . . and it helps you change . . . which in the case of this book, is an absolute guarantee!

Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.

I don't know how she does it! is an oft-heard refrain about mothers today. Funnily enough, most moms agree they have no idea how they get it done, or whether they even want the job. Trisha Ashworth and Amy Nobile spoke to mothers of every stripe--working, stay-at-home, part-time--and found a surprisingly similar trend in their interviews. After enthusing about her lucky life for twenty minutes, a mother would then break down and admit that her child's first word was "Shrek." As one mom put it, "Am I happy? The word that describes me best is challenged." Fresh from the front lines of modern motherhood comes a book that uncovers the guilty secrets of moms today . . . in their own words. I Was a Really Good Mom Before I Had Kids diagnoses the craziness and offers real solutions, so that mothers can step out of the madness and learn to love motherhood as much as they love their kids.

"Updated for today's tech-savvy mom"--Cover.

Lead Them While Growing in Him Gathered in this sweet little book are prayers in pairs: a message from your heart to God’s, and a companion request seeking His guidance, protection, and blessings for your children. You’ll deepen your reliance on God as you trust Him to encourage your little ones to grow in faith, shaping them for His glory as their unique talents, passions, and purpose blossom. With a dedicated space for writing out your own prayers for your family, this beautiful edition of The Power of a Praying Mom will become a cherished keepsake. The perfect gift for every mother, bestselling author Stormie Omartian’s inspiring words will help you parent from a place of peace as you cover your children’s lives with powerful prayer.

Now new moms, moms-to-be, stressed moms, and every mom in between can use the healing power of crystals to increase energy, improve focus, and stay calm throughout life’s hectic moments. As a mom, you have enough to worry about. Your laundry list of responsibilities grows by the day, not to mention, children are also susceptible to the toxic energies around them. Let the natural, healing power of crystals help align your energy, clear your chakras, calm your mind, and keep you and your child open to love and happiness. In Crystals for Mom, discover all the ways crystal healing can benefit your specific needs as a parent, with expert advice about which crystals to use for any situation that may arise. Try emerald crystals to soothe children’s nightmares or amber to calm a fussy baby, and black tourmaline to guard against bully parents, or holding rose quartz to remember self-love—each different crystal has a unique purpose and can help your hectic life become calm and fulfilling. Cherish each moment with your little one with this go-to guide that explains all the many benefits of crystals. Learn to select, prepare, and use crystals for meditation and energy healing and even learn tips and tricks to share with your kids, so they too can benefit from the positive energy found in these amazing natural healing stones.

The research is clear: since the beginning of womankind, mothering has been a communal effort. Mothers of the Village offers practical ideas on how to build meaningful and satisfying connections to create the essential community all mothers need.