Precision Journalism

Philip Meyer's work in precision journalism established a new and ongoing trend-the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyze data and provide more precise information in easier-to-understand forms. New to this edition are an overview of the use of theory and science in journalism; game theory applications; introductions to lurking variables and multiple and logistic regression; and developments in election surveys. Key topics retained and updated include elements of data analysis; the use of statistics, computers, surveys, and experiments; database applications; and the politics of precision journalism. This accessible book is an important resource for working journalists and an indispensable text for all journalism majors.

Meyer (journalism, U. of North Carolina at Chapel Hill) advocates for the use of social science research methods in the reporting of news stories. As an example, he cites how a reporter analyzed storm damage inspections, property tax rolls, Dade County's Building Master File, and the county's Building and Zoning database to show how relative levels of damage from Hurricane Andrew were directly related to weakened building codes. He describes the use of surveys, databases, computer analyses, and other tools of the social sciences in analyzing and presenting information. The previous edition of this work was titled The New Precision Journalism. Annotation copyrighted by Book News, Inc., Portland, OR

As author Philip Meyer sat in a college class listening to a professor lecture about systematic tools for measuring things like trust in government, a thought struck him: a journalist could do this! He thought about the newsroom conversations he’d had about the possibility of reporting on some interesting social phenomena. The group always ended with a shrug and a lament that there was no way to measure it—but he began to wonder. It was an epiphany for Meyer, who went on to report on the 1967 racial riots in Detroit and write the groundbreaking book Precision Journalism. While others were arguing that reporters should not use scientific methods to make conclusions of their own, Meyer was using computers and statistical software to elevate the standards of traditional journalism. At age fifty, he switched gears and entered the world of academe, where he continues to stir the pot. In Paper Route, he recalls two interconnected careers and examines how journalism, quantitative methods, and original thinking led him to live the remarkable life that he’s still enjoying.

The reprint edition of a 1991 guide to "precision journalism," which uses social science research methods to increase the depth and accuracy of news stories. The method is in contrast to the more artful approach of "new journalism" writers like Tom Wolfe who use short-story techniques to illuminate nonfiction. Meyer (journalism, U. of North Carolina at Chapel Hill) covers the history of journalism in the scientific tradition; elements and techniques of data analysis; the use of statistics, computers, surveys, and field experiments; database applications; election surveys; and the politics of precision journalism. Annotation copyrighted by Book News, Inc., Portland, OR

In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting on newsrooms around the country. But, more than anything, they were aware that readers, listeners, and viewers — the people who use the news — were turning away from it in droves. There were many reasons for the public's growing lack of trust. On television, there were the ads that looked like news shows and programs that presented gossip and press releases as if they were news. There were the "docudramas," television movies that were an uneasy blend of fact and fiction and which purported to show viewers how events had "really" happened. At newspapers and magazines, celebrity was replacing news, newsroom budgets were being slashed, and editors were pushing journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk personalities led their listeners from sensation to sensation, from fact to fantasy, while deriding traditional journalism. Fact was blending with fiction, news with entertainment, journalism with rumor. Calling themselves the Committee of Concerned Journalists, the twenty-five determined to find how the news had found itself in this state. Drawn from the committee's years of intensive research, dozens of surveys of readers, listeners, viewers, editors, and journalists, and more than one hundred intensive interviews with journalists and editors, The Elements of Journalism is the first book ever to spell out — both for those who create and those who consume the news — the principles and responsibilities of journalism. Written by Bill Kovach and Tom Rosenstiel, two of the nation's preeminent press critics, this is one of the most provocative books about the role of information in society in more than a generation and one of the most important ever written about news. By offering in turn each of the principles that should govern reporting, Kovach and Rosenstiel show how some of the most common conceptions about the press, such as neutrality, fairness, and balance, are actually modern misconceptions. They also spell out how the news should be gathered, written, and reported even as they demonstrate why the First Amendment is on the brink of becoming a commercial right rather than something any American citizen can enjoy. The Elements of Journalism is already igniting a national dialogue on issues vital to us all. This book will be the starting point for discussions by journalists and members of the public about the nature of journalism and the access that we all enjoy to information for years to come.

Precision Journalism introduces professional journalists and students to quantitative research methods essential to their work. It is a comprehensive and accessible guide to news gathering techniques such as public opinion polling and content analysis. Step-by-step, the elements and procedures of social research are clearly and concisely described. This practical volume is an ideal text supplement for journalism courses and an easy-to-use reference tool for working journalists.

The reprint edition of a 1991 guide to "precision journalism," which uses social science research methods to increase the depth and accuracy of news stories. The method is in contrast to the more artful approach of "new journalism" writers like Tom Wolfe who use short-story techniques to illuminate nonfiction. Meyer (journalism, U. of North Carolina at Chapel Hill) covers the history of journalism in the scientific tradition; elements and techniques of data analysis; the use of statistics, computers, surveys, and field experiments; database applications; election surveys; and the politics of precision journalism. Annotation copyrighted by Book News, Inc., Portland, OR