Press Releases

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the "Financial Times" and "Esquire," Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. "How to Write Perfect Press Releases" puts all that experience in your hands and shows you how to do the same.

Whether big or small, companies incessantly face challenges that can threaten their bottom line and even their survival. These threats keep corporate leaders up at night. What can companies do to stay alive? Survive and Thrive: Winning Against Strategic Threats to Your Business features a collection of essays by strategy professors at the University of Toronto’s Rotman School of Management, Canada’s #1 business school. The essays take the reader on a tour through some of the most vexing threats to business today, threats that put the very existence of organizations into question. From disruptive innovation, to social media disasters, to mistaken technical investments, to gender discrimination, to misunderstood competition, companies need to be able to anticipate crises and prepare to deal with them head on. Across this collection of essays, readers will get warnings about four mistakes that companies commonly make – failing to appreciate interactions within systems, getting stuck in existing ways of doing business, falling victim to cognitive biases, and getting derailed by short-term incentives. But, this book isn’t just about mistakes. Its primary goal is to provide step-by-step actions to help companies stay alive. Executives will find principles and practices for anticipating potential threats and creating responses that permit their businesses to not only survive but thrive.

'An ambitious, cinematic thriller' Observer 'Stunning' Publishers Weekly 'Absolutely captivating' Booklist What if the only hope for survival becomes the greatest threat? From the brilliant, bestselling author of Child 44 comes a suspenseful and fast-paced novel about a colony of global apocalypse survivors seeking to reinvent civilisation under the most extreme conditions imaginable. The world has fallen. Without warning, a mysterious and omnipotent force has claimed the planet for their own. There are no negotiations, no demands, no reasons given for their actions. All they have is a message: humanity has thirty days to reach the one place on Earth where they will be allowed to exist… Antarctica. Cold People follows the journeys of a handful of those who endure the frantic exodus to the most extreme environment on the planet. But their goal is not merely to survive the present. Because as they cling to life on the ice, the remnants of their past swept away, they must also confront the urgent challenge: can they change and evolve rapidly enough to ensure humanity’s future? Can they build a new society in the sub-zero cold? Original and imaginative, as profoundly intimate as it is grand in scope, Cold People is a masterful and unforgettable epic. Praise for Tom Rob Smith ‘A remarkable achievement’ Jeffery Deaver ‘Amazing’ Lee Child ‘Chilling, hypnotic and thoroughly compelling’ Mark Billingham ‘Truly original and chilling’ Jojo Moyes ‘Tom Rob Smith’s mastery of suspense will make any reader’s heart pound’ Financial Times ‘A thrilling, intense piece of fiction’ Observer ‘Ingeniously plotted... a high voltage story’ New York Times ‘Perfectly plotted, utterly terrifying’ Daily Mail ‘A mind-blowing, addictive plot that will have you on the edge of your seat’ Stylist ‘A powerful page-turner’ GQ ‘Taut and atmospheric’ Irish Independent ‘Masterly... read this and shiver’ Telegraph

#1 INTERNATIONAL BESTSELLER NAMED A BEST BOOK OF THE YEAR BY THE GLOBE AND MAIL • NPR • KIRKUS REVIEWS • TIME • AMAZON • THE WASHINGTON POST • THE TIMES (UK) • DAILY HIVE • THE TELEGRAPH • FINANCIAL TIMES • THE GUARDIAN • LITERARY HUB • THE HERALD (UK) • READER’S DIGEST • VANITY FAIR • LOS ANGELES REVIEW OF BOOKS "Young Mungo seals it: Douglas Stuart is a genius." —The Washington Post From the Booker Prize-winning author of Shuggie Bain, Young Mungo is both a vivid portrayal of working-class life and the deeply moving story of the dangerous first love of two young men. Born under different stars, Protestant Mungo and Catholic James live in a hyper-masculine world. They are caught between two of Glasgow’s housing estates where young working-class men divide themselves along sectarian lines, and fight territorial battles for the sake of reputation. They should be sworn enemies if they’re to be seen as men at all, and yet they become best friends as they find a sanctuary in the dovecote that James has built for his prize racing pigeons. As they begin to fall in love, they dream of escaping the grey city, and Mungo must work hard to hide his true self from all those around him, especially from his elder brother Hamish, a local gang leader with a brutal reputation to uphold. But the threat of discovery is constant and the punishment unspeakable. When Mungo’s mother sends him on a fishing trip to a loch in Western Scotland, with two strange men behind whose drunken banter lie murky pasts, he needs to summon all his inner strength and courage to get back to a place of safety, a place where he and James might still have a future. Imbuing the everyday world of its characters with rich lyricism, Douglas Stuart’s Young Mungo is a gripping and revealing story about the meaning of masculinity, the push and pull of family, the violence faced by so many queer people, and the dangers of loving someone too much.

The author, Qamar Zaman, a Google SEO professional and Chief Growth Officer of a press release distribution company KISS PR Brand Story helps you build your brand using online press release stories. In this small and functional guide, Qamar Zaman helps you understand earn a Google Knowledge Panel using Online Press Release Distribution.

Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre's peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the 'newsmaking' and 'news management' processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. 'projected', discourse. In chapters 3 to 6 a data analysis of the metapragmatics of press releases is presented: in particular, it is shown that self-reference, pseudo-quotation and explicit semi-performative play a 'preformulating' role in press releases. Chapter 7 offers a case study of the press releases that the American multinational Exxon issued in the wake of the 1989 Alaska oil spill. In the eighth and final chapter it is suggested that the study's findings support a hegemonic view of the media. In analysing the much neglected genre of press releases, the book aims to contribute to the study of the language of the news. At the same time, it explores more general issues of participation and footing as well as reflexive language, including deixis, reported speech and performativity.