Principle Or Profit

Encouragment for investors to utilize biblically responsible investing when making investment decisions. Written in the format of a short story and biblical teaching, the book explains the value of this type of investing

The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It’s a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities: plans, finance, accounting, equipment and so on. There are so many books on this topic, and their advice is often similar and predictable; rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. If you want to run your own business and don't already, stop and ask yourself why not? The Profit Principle is a modern classic that will revolutionise your thinking on what it takes to succeed and inspire you to get started.

The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It’s a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities: plans, finance, accounting, equipment and so on. There are so many books on this topic, and their advice is often similar and predictable; rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. If you want to run your own business and don't already, stop and ask yourself why not? The Profit Principle is a modern classic that will revolutionise your thinking on what it takes to succeed and inspire you to get started.

'How To Profit From Principle' examines the fundamental values and principles of business life - integrity, trust and service - which are vital for long-term sustainability and the personal well-being of the individuals employed in the enterprise.

Draws on detailed case studies from more than fifty top companies to demonstrate how engaging in ethical practices can enable businesses to gain a competitive advantage, improve a brand image, secure consumer loyalty, and foster greater employee satisfaction.

The last few years have seen examples of greed, dishonesty and corruption make front-page news. The fact that most of the major incidents have involved senior executives has caused a significant erosion of trust in those responsible for managing businesses. "From Principle to Profit" examines the fundamental values and principles of business life - integrity, trust and service - which are vital for long-term sustainability and the personal well-being of the individuals employed in the enterprise. "From Principle to Profit" re-states the case that when fine principles govern all actions, greater clarity, consistency and effectiveness are the result. This book could lead to change.