The Profit Principle

The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It’s a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities: plans, finance, accounting, equipment and so on. There are so many books on this topic, and their advice is often similar and predictable; rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. If you want to run your own business and don't already, stop and ask yourself why not? The Profit Principle is a modern classic that will revolutionise your thinking on what it takes to succeed and inspire you to get started.

The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It’s a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities: plans, finance, accounting, equipment and so on. There are so many books on this topic, and their advice is often similar and predictable; rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. If you want to run your own business and don't already, stop and ask yourself why not? The Profit Principle is a modern classic that will revolutionise your thinking on what it takes to succeed and inspire you to get started.

Draws on detailed case studies from more than fifty top companies to demonstrate how engaging in ethical practices can enable businesses to gain a competitive advantage, improve a brand image, secure consumer loyalty, and foster greater employee satisfaction.

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Break free from the 'time for money' treadmill and build a business that works for you! Too many business owners work too many hours for not enough pay. They don't have time or the energy for family, friends, hobbies and relaxing. You may think you own a business but, if these points ring true for you, chances are you actually own a job.

Ever since Malcolm James was a child, cold blooded murder has played a significant part in his life. Whether it be from both of his parents being brutally assassinated right in front of him, or having blood on his own hands, murder has been his reality. Constantly haunted and consumed by his own actions, the only thing stronger than Malcolm's thirst for blood, is his hunger for money and power! Flooding the crime ridden and gang infested inner city streets of Denver, Colorado with Cocaine and pounds of Kush, grindin, as his "Gang Green" squad of misfits commit robberies, mayhem and murder while on their way to the top. However, the sudden murder of Malcolm's friend and right hand man, not only cause the homicide rate to shoot through the roof, but also derails their mission. All while Malcolm battles with a dark secret brewing deep down inside, at which only "Tear Drop and Buds" are able to recognize and tame. Both OG's in tha game graduating to bosses of a mountain west and west coast black underworld syndicate, whom eventually put Malcolm on the payroll as a triggerman, which of course leads to more problems, money, women, and deadly consequences. Why Principle or Profit you ask? Because nine times outta ten every time a life is taken out in these streets, it's a direct result of one or the other. To profit is self explanatory; however, principle could be ones personal belief, or even a weak emotion like jealousy and greed, to killing over territory, a debt, turf, stripes, or other principles of the streets. At the end of the day we all gotta go, so which one are you willing to die for?

Break free from the 'time for money' treadmill and build a business that works for you! Too many business owners work too many hours for not enough pay. They don't have time or the energy for family, friends, hobbies and relaxing. You may think you own a business but, if these points ring true for you, chances are you actually own a job.