Principles Of Communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

The renowned communications theorist Robert Gallager brings his lucid writing style to the study of the fundamental system aspects of digital communication for a one-semester course for graduate students. With the clarity and insight that have characterized his teaching and earlier textbooks, he develops a simple framework and then combines this with careful proofs to help the reader understand modern systems and simplified models in an intuitive yet precise way. A strong narrative and links between theory and practice reinforce this concise, practical presentation. The book begins with data compression for arbitrary sources. Gallager then describes how to modulate the resulting binary data for transmission over wires, cables, optical fibers, and wireless channels. Analysis and intuitive interpretations are developed for channel noise models, followed by coverage of the principles of detection, coding, and decoding. The various concepts covered are brought together in a description of wireless communication, using CDMA as a case study.

This book is a concise, easy-to-read introduction to the major research methods in communication, with accompanying hands-on learning activities. Principles of Research in Communication introduces students to the methods of research used specifically in the communication discipline. While most competing texts provide some overview of library research and the development of a research bibliography and literature review, this book provides a more comprehensive introduction to such research and includes the most timely information concerning citations using the American Psychological Association Style. The text provides the foundation necessary to comprehend published research and implement simple research investigation, even for students with little or no previous scientific experience.

The first four chapters of the text describe different types of signals,modulation and demodulation of these signals,various transmission channels and noise encountered by the signals during propagation from sender to receiver end.Apart from this,this part of the book also deals with different forms of line communication systems.A brif introduction of information theory is also given at the end of the text so that the students become familiar with this aspect of communication systems.

Principles of Mobile Communication provides an authoritative treatment of the fundamentals of mobile communications, one of the fastest growing areas of the modern telecommunications industry. The book stresses the fundamentals of mobile communications engineering that are important for the design of any mobile system. Less emphasis is placed on the description of existing and proposed wireless standards. This focus on fundamental issues should be of benefit not only to students taking formal instruction but also to practising engineers who are likely to already have a detailed familiarity with the standards and are seeking to deepen their knowledge of this important field. The book stresses mathematical modeling and analysis, rather than providing a qualitative overview. It has been specifically developed as a textbook for graduate level instruction and a reference book for practising engineers and those seeking to pursue research in the area. The book contains sufficient background material for the novice, yet enough advanced material for a sequence of graduate level courses. Principles of Mobile Communication treats a variety of contemporary issues, many of which have been treated before only in the journals. Some material in the book has never appeared before in the literature. The book provides an up-to-date treatment of the subject area at a level of detail that is not available in other books. Also, the book is unique in that the whole range of topics covered is not presently available in any other book. Throughout the book, detailed derivations are provided and extensive references to the literature are made. This is of value to the reader wishing to gain detailed knowledge of a particular topic.

This is the book, in which the subject matter is dealt from elementary to the advance level in a unique manner. Three outstanding features can be claimed for the book viz. (i) style; the student, while going through the pages would feel as if he is attending a class room. (ii) language: that an average student can follow and (iii) approach: it takes the student from ''known to unknown'' and ''simple to complex.'' The book is reader friendly, thought provoking and stimulating. It helps in clearing cobwebs of the mind. The style is lucid and un-adulterated. Unnecessary mathematics has been avoided. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

The new edition of Principles of Speech Communication, Twelfth Brief Edition is accompanied by The Speech Writer's Workshop, an interactive speech-writing software that will help you prepare your speeches. Available for both IBM and Macintosh systems, this program covers such topics as introductions and conclusions, defining the purpose of your speech, speech apprehension, preparing research and supporting material, and much more. Ask your professor for more details.

For courses in Introduction to Communication A five-principles approach that helps students build practical communication skills Revel® Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theories and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 8th Edition offers new Critical/Cultural Perspectives features that examine contemporary issues in communication and refreshed chapter-ending study guides that better reinforce the authors' five-principles approach. Revel empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience, anytime, anywhere, on any device.