Professor Chocolate Presents

Professor Chocolate presents the official handbook for discovering New York City's best-kept chocolate secrets. It is designed for both the native and the visitor who wish to hunt for the ultimate chocolate experience. Inside you'll find over 40 chocolate shops profiled, mapped and organized into 11 distinct and digestible walking tours. The authors are elementary school teachers by day and chocolate-seeking aficionados by night and weekend. We simply love chocolate, love finding it, and love sharing our research with anyone who is interested. We hope that you will have just as much fun exploring as we have had researching. Let the journey be the reward!

Professor Chocolate Presents the next chapter in his New York City travel series. This book guides the reader to 16 of the best hot cocoa spots in the city and offers 8 bespoke recipes from renowned chocolatiers as well.

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.

Traces European encounters and use of tobacco and cacao and its eventual commodification into a major business from the earliest period through the seventeenth century.

Gift-giving is extremely important in Japanese society, not only at personal and household levels, but at the national and macroeconomic levels as well. This book is the first in English to document the extraordinary scale, complexity, and variation of giving in contemporary Japan. Gift-Giving in Japan is based on eighteen months' fieldwork in the Tokyo metropolitan area, as well as short-term research in other parts of Japan. The core of the study is the experience of family representatives of different ages, classes, genders, occupations, neighborhoods, and religions. The author also interviewed experts, including the author of gift-giving etiquette books, Buddhist and Shinto priests, department store and funeral home employees, and workers at Tokyo's Tsukiji fish market. She participated in neighborhood festivals, election rallies, house-building rites, and other ceremonies of which gift-giving was an integral part. Recent anthropological interest in drawing a strong contrast between commodities and gifts both reflects and reinforces the conception of the gift as part of the giver and the related distinction between the realm of the gift and the realm of the marketplace. The author argues that Japanese practices of giving and receiving challenge assumptions related to this idea of the gift.

Cruel beetle fashionista, Lucretia Cutter, is at large with her yellow ladybird spies - and she has a devious plan. Darkus, Virginia and Bertolt are determined to stop her, but Darkus's dad is dead set against their involvement. Hope rests on Novak, Lucretia's daughter and a Hollywood actress, but the beetle diva is always one scuttle ahead ...

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.