Profile Of Indian Woman Managers

This book talks about the journey of all women who walked alone from home to corporate world and has carved a niche of their own in the competitive world of corporate. It’s a cascading journey from myths to the reality.

This book talks about the journey of all women who walked alone from home to corporate world and has carved a niche of their own in the competitive world of corporate. It's a cascading journey from myths to the reality.

Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

This book is a study of socio economic origin of women managers in service sector industries particularly Banks, Insurance and Business Process Outsourcing Industries. It is rightly said that an individual develops a particular behavior and attitude from an environment. Thus a study of socio economic origin of women managers was conducted to find out how family background influences women’s performance on job. A study on family’s education, income, status, type etc., was studied in order to know how socio economic aspects affect the contribution of women managers on job. At times women sacrifices a top level position in order to create a balance in professional life and family life. But a strong understanding and supportive family. This book is a study of socio economic origin of women managers in service sector industries particularly Banks, Insurance and Business Process Outsourcing Industries. It is rightly said that an individual develops a particular behavior and attitude from an environment. Thus a study of socio economic origin of women managers was conducted to find out how family background influences women’s performance on job. A study on family’s education, income, status, type etc., was studied in order to know how socio economic aspects affect the contribution of women managers on job. At times women sacrifices a top level position in order to create a balance in professional life and family life. But a strong understanding and supportive family motivates women managers to accept responsibilities and achieve greater heights.

This book provides intriguing insights into the development of highly qualified women leaders in diverse Indian contexts and their role at national and organizational levels. While India has made enormous economic strides in the past few decades, gender inequality and underutilization of female talent remain deeply rooted and widely spread in many parts of Indian society. This book addresses an urgent need to stop treating Indian women as under-developed human capital and begin realizing their potential as leaders of quality work. This book will fill the gap of research on international leadership for students, academics, and multinational organizations.

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.