Profit First For Microgyms

Profit First for Microgyms adapts the simple cash flow method revealed in Mike Michalowicz's bestselling book, Profit First, to help you become profitable from your next deposit. Using humor and true stories about his clients and his own microgym, John Briggs offers a step-by-step plan to help transform your microgym into a profitable business.

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

"...Chock full of practical ways you can overhaul your approach to branding and customer service. Tony Hartl's tried-and-true list of simple, actionable strategies grew as his took his start-up, Planet Tan, from an enterprise with three locations in Dallas, Texas, to seventeen tanning salons sold for millions of dollars thirteen years later..."--Dust jacket flap.

Jason Ackerman is the co-author of Own Your Eating: The Definitive Guide to Flexible Eating and the Own Your Eating Journal. He is a regular contributor to The CrossFit Journal as well as other health and fitness resources, is a CrossFit Level 4 Coach, and has been a member of the CrossFit Seminar Staff for many years teaching CrossFit Methodology all over the world.With a Masters in Psychology and a passion to help others Jason has helped thousands of people lose weight and live healthier lives. Over his 25 years in the fitness industry Jason has amassed a wealth of knowledge that not only helps others improve their lifestyles, but their businesses as well. As an avid entrepreneur, Jason has started numerous businesses such as Own Your Eating, Best Hour of Their Day, and 3 successful CrossFit affiliates. Within this book Jason outlines the practices that led him to find success in his field. Whether you're looking to improve the health and fitness of yourself, your business, or even just get started, you will no doubt learn from the lessons Jason presents in the text. Jason lays it all out there with stories of success and failure for others to draw inspiration from to build a service that helps their community have The Best Hour of Their Day!

For years the Fitness Director role has been isolated to managing training and sales, but this outdated model falls short in providing the Gym Owner with the freedom to work on the business, instead of being stuck in the business. In this book, I share my experience in managing the complexities of the fitness industry and explain why the Fitness Director is so critical to not only the success of a training studio, but to growing the Owner's investment. Providing a detailed guide for Gym Owners and Directors, this book redefines the Fitness Director and their pivotal role of connecting fitness to business.Zach Columbia began his personal training career in 2010 while attending Northern Arizona University. He loved the fitness industry, but being a trainer was not a part of his long-term plan and he graduated with a degree in business administration. After a few years and several career moves, Zach decided his passion for fitness was too great to be happy working in any other field. He started coaching at Pulse Fitness in Scottsdale, AZ in 2015, where he is currently the Fitness Director. Pulse has experienced incredible success with Zach as Director, inspiring him to write Directing Fitness and launch the Directing Fitness Coaching Program where he mentors other fitness professionals. Zach believes the key to his success comes from the ability to connect his understanding of business with his passion for fitness.

From the creator of Your Fat Friend and co-host of the Maintenance Phase podcast, an explosive indictment of the systemic and cultural bias facing plus-size people. Anti-fatness is everywhere. In What We Don’t Talk About When We Talk About Fat, Aubrey Gordon unearths the cultural attitudes and social systems that have led to people being denied basic needs because they are fat and calls for social justice movements to be inclusive of plus-sized people’s experiences. Unlike the recent wave of memoirs and quasi self-help books that encourage readers to love and accept themselves, Gordon pushes the discussion further towards authentic fat activism, which includes ending legal weight discrimination, giving equal access to health care for large people, increased access to public spaces, and ending anti-fat violence. As she argues, “I did not come to body positivity for self-esteem. I came to it for social justice.” By sharing her experiences as well as those of others—from smaller fat to very fat people—she concludes that to be fat in our society is to be seen as an undeniable failure, unlovable, unforgivable, and morally condemnable. Fatness is an open invitation for others to express disgust, fear, and insidious concern. To be fat is to be denied humanity and empathy. Studies show that fat survivors of sexual assault are less likely to be believed and less likely than their thin counterparts to report various crimes; 27% of very fat women and 13% of very fat men attempt suicide; over 50% of doctors describe their fat patients as “awkward, unattractive, ugly and noncompliant”; and in 48 states, it’s legal—even routine—to deny employment because of an applicant’s size. Advancing fat justice and changing prejudicial structures and attitudes will require work from all people. What We Don’t Talk About When We Talk About Fat is a crucial tool to create a tectonic shift in the way we see, talk about, and treat our bodies, fat and thin alike.