Radio Advertising Does Not Work Says Who
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Radio Advertising Does Not Work Says Who
Author | : Victor Prooth |
Publsiher | : American Mass Media Corporation |
Total Pages | : 145 |
Release | : 2006 |
Genre | : Radio advertising |
ISBN | : 0978559703 |
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The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio
Piano and Radio Magazine
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 670 |
Release | : 1914 |
Genre | : Electronic Book |
ISBN | : NYPL:33433082176284 |
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Mass Media Advertising
Author | : Edith Smit |
Publsiher | : Het Spinhuis |
Total Pages | : 208 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9055891363 |
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For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.
How to Make Your Radio Advertising Work for You
Author | : David Sell |
Publsiher | : David Sell |
Total Pages | : 74 |
Release | : 2011-02-08 |
Genre | : Business & Economics |
ISBN | : 9781458087508 |
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An Advertiser s Guide to Better Radio Advertising
Author | : Andrew Ingram,Mark Barber |
Publsiher | : John Wiley & Sons |
Total Pages | : 132 |
Release | : 2006-02-03 |
Genre | : Business & Economics |
ISBN | : 9780470016114 |
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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Independent Offices Appropriation Bill for 1944
Author | : United States. Congress. House. Appropriations |
Publsiher | : Unknown |
Total Pages | : 1318 |
Release | : 1943 |
Genre | : Electronic Book |
ISBN | : STANFORD:36105045107443 |
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Keith s Radio Station
Author | : John Allen Hendricks,Bruce Mims |
Publsiher | : CRC Press |
Total Pages | : 588 |
Release | : 2014-08-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781136027857 |
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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Department of Defense Appropriations for 1973
Author | : United States. Congress. House Appropriations |
Publsiher | : Unknown |
Total Pages | : 1546 |
Release | : 1972 |
Genre | : Electronic Book |
ISBN | : STANFORD:36105119541683 |
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