Ramon Llull S New Rhetoric

Modern histories of medieval culture often assert without qualification that the oral exercise of public eloquence during the European Middle Ages was limited to preaching by the clergy. The classical art of rhetoric supposedly survived only as a written subject for study in the schools. During the past thirty years, however, knowledge of medieval rhetorical theory and practice has grown tremendously. Historians and philologians have devoted particular attention to the relationship between oral and written communication in medieval Europe. Their investigations are beginning to suggest -- not surprisingly -- that interest in eloquence was not confined to the schools or clergy. Secular officials arguing in princely courts or town halls, and laypeople seeking to develop their learning or piety also cultivated an interest in rhetoric. Given the paucity of testimony available, the New Rhetoric of the Mallorcan lay theologian and philosopher Ramon Llull (1232-1316) offers an exceptional witness to the non-academic and non-clerical concern for eloquence. His proposals for new Christian arts of communication are among the best evidence available for assessing the diffusion of rhetorical doctrines from the cloisters and schools into the courts, town halls, and private chapels of Western Europe around 1300. Growing interest in Llull's work and in medieval rhetoric have combined to produce this first published edition. The first part on order shows how Llull's entire program attempts to correlate ethical, metaphysical, and linguistic categories into a single system of Anselmian "rightness." The next section on beauty could almost form a complete art of preaching in itself, thanks to the brief compilations of sermon material that it includes. The broad range of discursive elements and techniques in which Llull seeks verbal beauty makes this section very eclectic in scope. Part three on knowledge attempts to explain the diffusion of right linguistic and rhetorical doctrine almost exclusively through the Divine Dignities and other categories of the Great Art. The final section on love consists of ten proverbs regarding loving speech, each explicated with an appropriate exemplum.

Modern histories of medieval culture often assert without qualification that the oral exercise of public eloquence during the European Middle Ages was limited to preaching by the clergy. The classical art of rhetoric supposedly survived only as a written subject for study in the schools. During the past thirty years, however, knowledge of medieval rhetorical theory and practice has grown tremendously. Historians and philologians have devoted particular attention to the relationship between oral and written communication in medieval Europe. Their investigations are beginning to suggest -- not surprisingly -- that interest in eloquence was not confined to the schools or clergy. Secular officials arguing in princely courts or town halls, and laypeople seeking to develop their learning or piety also cultivated an interest in rhetoric. Given the paucity of testimony available, the New Rhetoric of the Mallorcan lay theologian and philosopher Ramon Llull (1232-1316) offers an exceptional witness to the non-academic and non-clerical concern for eloquence. His proposals for new Christian arts of communication are among the best evidence available for assessing the diffusion of rhetorical doctrines from the cloisters and schools into the courts, town halls, and private chapels of Western Europe around 1300. Growing interest in Llull's work and in medieval rhetoric have combined to produce this first published edition. The first part on order shows how Llull's entire program attempts to correlate ethical, metaphysical, and linguistic categories into a single system of Anselmian "rightness." The next section on beauty could almost form a complete art of preaching in itself, thanks to the brief compilations of sermon material that it includes. The broad range of discursive elements and techniques in which Llull seeks verbal beauty makes this section very eclectic in scope. Part three on knowledge attempts to explain the diffusion of right linguistic and rhetorical doctrine almost exclusively through the Divine Dignities and other categories of the Great Art. The final section on love consists of ten proverbs regarding loving speech, each explicated with an appropriate exemplum.

The authors maintain that Llull was an atypical 'scholar' because he enjoyed a form of access to knowledge that differed from the norm and because he organized the production and dissemination of his writings in a creative and unconventional fashion.

The Age of Information has spawned a critical focus on human communication in a multimedia world, particularly on theories and practices of writing. With the worldwide web impacting increasingly on academic and business communication, the need has never been greater for advanced study in writing, communication, and critical thinking across all genres, sectors, and cultures. In recent decades, the definitions of 'new rhetoric' have expanded to encompass a variety of theories and movements, raising the question of how rhetoric is understood and employed in the twenty-first century. The essays collected here represent variations on these themes, with each attempting to answer the title?s deliberately provocative question, addressing particularly: -How the classical art of rhetoric is still relevant today; -How it is directly related to modern technologies and the new modes of communication they have generated; -How rhetorical practice is informing research methodologies and teaching and learning practices in the contemporary academy.

Ramon Llull (1232-1316), born on Majorca, was one of the most remarkable lay intellectuals of the thirteenth century. He devoted much of his life to promoting missions among unbelievers, the reform of Western Christian society, and personal spiritual perfection. He wrote over 200 philosophical and theological works in Catalan, Latin, and Arabic. Many of these expound on his "Great Universal Art of Finding Truth," an idiosyncratic dialectical system that he thought capable of proving Catholic beliefs to non-believers. This study offers the first full-length analysis of his theories about rhetoric and preaching, which were central to his evangelizing activities. It explains how Llull attempted to synthesize commonplace advice about courtly speech and techniques of popular sermons into a single program for secular and sacred eloquence that would necessarily promote love of God and neighbor. Llull's work is a remarkable testimony to the diffusion of clerical culture among educated lay-people of his era, and to their enthusiasm for applying that knowledge in pursuit of learning and piety. This book should find a place on the shelf of every scholar of medieval history, religion, and rhetoric.

Rhetoric is an engine of social discourse and the art charged with generating and swaying emotion. The history of rhetoric provides a continuous structure by which we can measure how emotions were understood, articulated, and mobilized under various historical circumstances and social contracts. This book is about how rhetoric in the West, from Late Antiquity to the later Middle Ages, represented the role of emotion in shaping persuasions. It is the first book-length study of medieval rhetoric and the emotions, coloring that rhetorical history between about 600 CE and the cusp of early modernity. Rhetoric in the Middle Ages, as in other periods, constituted the gateway training for anyone engaged in emotionally persuasive writing. Medieval rhetorical thought on emotion has multiple strands of influence and sedimentations of practice. The earliest and most persistent tradition treated emotional persuasion as a property of surface stylistic effect, which can be seen in the medieval rhetorics of poetry and prose, and in literary production. But the impact of Aristotelian rhetoric, which reached the Latin West in the thirteenth century, gave emotional persuasion a core role in reasoning, incorporating it into the key device of proof, the enthymeme. In Aristotle, medieval teachers and writers found a new rhetorical language to explain the social and psychological factors that affect an audience. With Aristotelian rhetoric, the emotions became political. The impact of Aristotle's rhetorical approach to emotions was to be felt in medieval political treatises, in poetry, and in preaching.

The studies gathered in this volume engage in different ways with the ideas of André Jolles (1874–1946), whose Einfache Formen (“Simple Forms”) was first published in 1930. Trained as an anthropologist, Jolles argued that these “simple” forms – Legende (legend), Sage (saga), Mythe (myth), Rätsel (riddle), Spruch (proverb), Kasus (case), Memorabile (memorable action), Märchen (folk or fairy tale) and Witz (joke or witticism) – which had circulated at a very early stage of human culture underlay the more sophisticated genres of literature. Unlike epic or tragedy, many of the simple forms are not theorised in classical rhetoric. The essays presented here focus on their reception in Hispanic culture from the Middle Ages to circa 1650. As such, the book will be of interest to scholars of medieval and early modern Spanish, Catalan and Latin literature. It will also appeal to historians of Humanism as well as scholars working on classical and Renaissance literary theory.

A survey of the work of the Majorcan lay theologian and philosopher Ramon Llull (1232-1316), along with examples of its wide influence in late medieval, Renaissance, and early modern Europe and in colonial Spanish America.