Reception Theory

First published in 2002. Modes and categories inherited from the past no longer seem to fit the reality experienced by a new generation. ‘New Accents’ is intended as a positive response to the initiative offered by such a situation. Each volume in the series will seek to encourage rather than resist the process of change, to stretch rather than reinforce the boundaries that currently define literature and its academic study. Reception theory is a term that is likely to sound strange to speakers of English who have not encountered it previously. In the largest sense it is a reaction to social, intellectual, and literary developments in West Germany during the late 1960s.

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

Robert C. Holub critically investigates the histories of reception theory, poststructuralism, and deconstruction in postwar Germany and the United States. He looks at how imported theories assume a place in the political discourse of a country, and how indigenous intellectual traditions and prejudices affect, modify, or even distort foreign theories. Holub addresses many timely questions: Why did reception theory, so prominent in Germany in the 1960s and 1970s, fail to have an impact on American academics until the 1980s? Why did postructuralism, and specifically the writings of Michel Foucault, fail to find a home in German academia while becoming an important theoretical voice in the United States? How did deconstruction, originally considered by American scholars as merely a sophisticated tool for analysis, get taken up by leftists who argued for an affinity between the critique of language and the critique of capitalism? And finally, how have American intellectuals responded to revelations of fascism in the pasts of Paul de Man and Martin Heidegger? Crossing Borders effectively demonstrates the extent to which theoretical work needs to be understood in cultural, intellectual, and institutional contexts. Holub argues that the praxis of theories is determined not only by their content and style, but also by the environment in which they must function. The success of a transplanted theory, he contends, is due less to its inherent merits than to the hospitability of the environment on to which it is grafted. -- Publisher's website.

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

The last half of the twentieth century has seen the emergence of literary theory as a new discipline. As with any body of scholarship, various schools of thought exist, and sometimes conflict, within it. I.R. Makaryk has compiled a welcome guide to the field. Accessible and jargon-free, the Encyclopedia of Contemporary Literary Theory provides lucid, concise explanations of myriad approaches to literature that have arisen over the past forty years. Some 170 scholars from around the world have contributed their expertise to this volume. Their work is organized into three parts. In Part I, forty evaluative essays examine the historical and cultural context out of which new schools of and approaches to literature arose. The essays also discuss the uses and limitations of the various schools, and the key issues they address. Part II focuses on individual theorists. It provides a more detailed picture of the network of scholars not always easily pigeonholed into the categories of Part I. This second section analyses the individual achievements, as well as the influence, of specific scholars, and places them in a larger critical context. Part III deals with the vocabulary of literary theory. It identifies significant, complex terms, places them in context, and explains their origins and use. Accessibility is a key feature of the work. By avoiding jargon, providing mini-bibliographies, and cross-referencing throughout, Makaryk has provided an indispensable tool for literary theorists and historians and for all scholars and students of contemporary criticism and culture.

Susan Bennett's highly successful Theatre Audiences is a unique full-length study of the audience as cultural phenomenon, which looks at both theories of spectatorship and the practice of different theatres and their audiences. Published here in a brand new updated edition, Theatre Audiences now includes: • a new preface by the author • a stunning extra chapter on intercultural theatre • a revised up-to-date bibliography. Theatre Audiences is a must-buy for teachers and students interested in spectatorship and theatre audiences, and will be valuable reading for practitioners and others involved in the theatre.

Peter Newmark's third book is an attempt to deepen and extend his views on translation. He goes easy on theories and models and diagrams and offers a few correlative statements to assist translators in finding a variety of options and in making their decisions.

A reporter for the Los Angeles Times once noted that “I Love Lucy is said to be on the air somewhere in the world 24 hours a day.” That Lucy’s madcap antics can be watched anywhere at any time is thanks to television syndication, a booming global marketplace that imports and exports TV shows. Programs from different countries are packaged, bought, and sold all over the world, under the watch of an industry that is extraordinarily lucrative for major studios and production companies. In Global TV, Denise D. Bielb and C. Lee Harrington seek to understand the machinery of this marketplace, its origins and history, its inner workings, and its product management. In so doing, they are led to explore the cultural significance of this global trade, and to ask how it is so remarkably successful despite the inherent cultural differences between shows and local audiences. How do culture-specific genres like American soap operas and Latin telenovelas so easily cross borders and adapt to new cultural surroundings? Why is The Nanny, whose gum-chewing star is from Queens, New York, a smash in Italy? Importantly, Bielby and Harrington also ask which kinds of shows fail. What is lost in translation? Considering such factors as censorship and other such state-specific policies, what are the inevitable constraints of crossing over? Highly experienced in the field, Bielby and Harrington provide a unique and richly textured look at global television through a cultural lens, one that has an undeniable and complex effect on what shows succeed and which do not on an international scale.