Relentlessly Relevant

Brace yourself ... the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the areas you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers’ immediate reality. Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, ‘How can we become relentlessly relevant?’

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

A collection of essays by top international correspondants in print, broadcasting, and photojournalism, International News Reporting offers an introduction to journalism written by the people who have made the profession what it is today. Contributors identify the major areas of professional practice which students and young journalists need to know in order to work safely in, and understand fully, the field of international news gathering Looks at events from conflicts to humanitarian disasters Covers crucial topics such as how to report stories about the developing world, how to avoid stereotyping, the uses and abuses of blogging, and risk assessment for journalists in conflict zones

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

"A supernatural mystery—part Stranger Things, part Enola Homes, but very much itself... This book is way, way over the top—and is sure to delight its intended audience." -- firstCLUE Stranger Things meets the Golden Age of Detective fiction in a rollicking supernatural detective thriller that introduces Artie Quick, a sales assistant at Filene’s in Boston, who moonlights as an amateur detective. The year is 1909, and Artie Quick—an ambitious, unorthodox and inquisitive young Bostonian—wants to learn about crime. By day she holds down a job as a salesgirl in women’s accessories at Filene’s; by night she disguises herself as a man to pursue studies in Criminal Investigation at the YMCA's Evening Institute for Younger Men. Eager to put theory into practice, Artie sets out in search of something to investigate. She's joined by her pal Theodore, an upper-crust young bachelor whose interest in Boston's occult counterculture has drawn him into the study of magic. Together, their journey into mystery begins on Boston Common—where the tramps and the groundskeepers swap rumors about unearthly screams and other unsettling anomalies—but soon Artie and Theodore uncover a series of violent abductions that take them on an adventure from the highest corridors of power to the depths of an abandoned mass transit tunnel, its excavation suspiciously never completed. Will Theodore ever manage to pull off a successful spell? Is Artie really wearing that men's suit just for disguise or is there something more to it? And what chance do two mixed-up young people stand up against the greatest horror Boston has ever known, an ancient, deranged evil that feeds on society's most vulnerable?

Soccer players may get all the glory, but behind every great player is a great coach. And behind every great coach today stands a cadre of mentors who dedicated decades to championing soccer's long climb from obscurity to become one of the major sports in America. It was an uphill battle, fought persistently and creatively to overcome a public perception of soccer as "foreign," "aloof," "snobby," or simply "odd." This is a story of individual and collective action, of coaches coming together to improve the sport and expand its reach. The adaptation and sharing of improved coaching methodologies has resulted in improved play on the field such that today American players (and coaches to some degree) are having an impact not just nationally, but internationally. Because of the determined and insistent efforts of the US soccer coaching community, soccer is now perceived as a rigorous, athletic pursuit. In addition to the stories found in this book are more than 50 QR codes that provide bonus information on the coaches and their careers. Relentless tells the landmark and previously untold stories of resolute coaches, their love of the game, and how they transformed the sport in the United States.

This is the definitive story of the case against Jeffrey Epstein and the corrupt system that supported him, told in thrilling detail by the lawyer who has represented Epstein’s victims for more than a decade. In June 2008, Florida-based victims’ rights attorney Bradley J. Edwards was thirty-two years old and had just started his own law firm when a young woman named Courtney Wild came to see him. She told a shocking story of having been sexually coerced at the age of fourteen by a wealthy man in Palm Beach named Jeffrey Epstein. Edwards, who had never heard of Epstein, had no idea that this moment would change the course of his life. Over the next ten years, Edwards devoted himself to bringing Epstein to justice, and came close to losing everything in the process. Edwards tracked down and represented more than twenty of Epstein’s victims, shined a light on his shadowy network of accomplices, and uncovered the scope of his sexually exploitative organization, which reached into the highest levels of American society. Edwards gives his riveting, blow-by-blow account of battling Epstein on behalf of his clients, and provides stunning details never shared before. He explains how he followed Epstein’s criminal enterprise from Florida, to New York, to Europe, to a Caribbean island, and, in the process, became the one person Epstein most feared could take him down. Epstein and his cadre of high-priced lawyers were able to manipulate the FBI and the Justice Department, but despite making threats and attempting schemes straight out of a spy movie, Epstein couldn’t stop Edwards, his small team of committed lawyers, and, most of all, the victims, who were dead-set on seeing their abuser finally put behind bars.

On a late May morning in 1993, a mother and daughter were found murdered in their home in northeast Washington, D.C. Within a matter of days, an arrest was made. For the victims’ family and friends, and for a prosecutor obsessed with justice—the harrowing impact of the crime was just beginning...