Rhetorical Theory And Praxis In The Business Communication Classroom

Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Applied Business Rhetoric examines a broad array of rhetorical principles used in various business contexts. Chapters overview key rhetorical constructs, and provide engaging, in-depth industry examples and analysis to show the concepts in use.

Entrepreneurship and Enterprise Development in Africa presents a timely and compelling account of African entrepreneurship, shedding light on the critical part it plays in the continentÕs economic growth and development. It explores the various challenges, opportunities, and success stories that define the African entrepreneurial landscape and highlights the ingenuity and determination of the continentÕs entrepreneurial minds.

The evolving nature of the professional world has made it increasingly complex to project professionalism effectively. Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment is a comprehensive solution that addresses these challenges. Authored by esteemed scholars, this book offers practical guidance and strategies for enhancing communication, building personal brands, making ethical decisions, and fostering collaboration. It equips readers with the necessary tools to excel in their professional interactions, whether in virtual or face-to-face settings. Academic scholars, faculty members, researchers, and students will find immense value in this book. It provides actionable advice that can be immediately implemented, going beyond theoretical discussions. Whether entering the workforce or seeking to enhance professional acumen, readers will gain the skills needed to navigate the complexities of modern workplaces, project professionalism, and thrive in diverse environments. Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment serves as an indispensable resource for those looking to excel in their professional journeys.

Business Communication: A Problem-Solving Approach hits the sweet spot for any business communication course. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, its problem-solving approach gets directly to the heart of great business communication and helps students gain a professional advantage. (Quelle: www.mheducation.com).

Binder Ready Loose-Leaf Text (ISBN: 9780077512712): This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus (ISBN: 9780077713201).

Reinventing (with) Theory in Rhetoric and Writing Studies collects original scholarship that takes up and extends the practices of inventive theorizing that characterize Sharon Crowley’s body of work. Including sixteen chapters by established and emerging scholars and an interview with Crowley, the book shows that doing theory is a contingent and continual rhetorical process that is indispensable for understanding situations and their potential significance—and for discovering the available means of persuasion. For Crowley, theory is a basic building block of rhetoric “produced by and within specific times and locations as a means of opening other ways of believing or acting.” Doing theory, in this sense, is the practice of surveying the common sense of the community (doxa) and discovering the available means of persuasion (invention). The ultimate goal of doing theory is not to prescribe certain actions but to ascertain what options exist for rhetors to see the world differently, to discover new possibilities for thought and action, and thereby to effect change in the world. The scholarship collected in Reinventing (with) Theory in Rhetoric and Writing Studies takes Crowley’s notion of theory as an invitation to develop new avenues for believing and acting. By reinventing the understanding of theory and its role in the field, this collection makes an important contribution to scholarship in rhetorical studies and writing studies. It will be valuable to scholars, teachers, and students interested in diverse theoretical directions in rhetoric and writing studies as well as in race, gender, and disability theories, religious rhetorics, digital rhetoric, and the history of rhetoric. Publication supported in part by the Texas Tech University Humanities Center. Contributors: Jason Barrett-Fox, Geoffrey Clegg, Kirsti Cole, Joshua Daniel-Wariya, Diane Davis, Rebecca Disrud, Bre Garrett, Catherine C. Gouge, Debra Hawhee, Matthew Heard, Joshua C. Hilst, David G. Holmes, Bruce Horner, William B. Lalicker, Jennifer Lin LeMesurier, James C. McDonald, Timothy Oleksiak, Dawn Penich-Thacker, J. Blake Scott, Victor J. Vitanza, Susan Wyche