Secret Sauce

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.

A great sauce has the ability to transform even the humblest ingredients, to elevate the everyday to the sublime. But a great sauce does not have to be complicated. Gone are the days when sauce meant mainly a concoction based on butter, flour, and reduced stock. This book celebrates a new generation of sauces that are simple to whip up and rely on fresh and healthy ingredients such as nuts, yogurt, and vegetables. Secret Sauces gives you an arsenal of "mother" sauces that fit today's kitchen and are infinitely adaptable. Each one can be made in advance and then customized to enliven different meals throughout the week. With every sauce comes a recipe for a full finished dish that's an ideal showcase, followed by many ideas for other uses. Roasted Sweet Potato Wedges come alive drizzled with Bengali Spiced Yogurt. Seared Red Snapper rises to a new level with Grilled Pineapple and Chipotle Salsa. Coconut Lemongrass Cream finishes off Fruit Kebabs. Most existing sauce books are written for the professional chef, but this book is aimed at the home cook. It removes the intimidation of traditional sauces and makes sauces approachable for everyone. Inspired by cuisines from around the world, these sauces bring a new level of excitement to any meal. Plus, they deliver maximum flavor with a minimum of effort.

Leadership matters! Take a moment to think about the team you've been assigned to lead. Whether you manage two teammates or head a company of thousands, these are the people whose lives you impact in a significant way each and every day. How you interact with people, guide them, direct them, encourage them, and serve them will directly translate into their level of engagement in the workplace. Highly engaged and satisfied teammates deliver exceptional results, such as superior customer satisfaction and extraordinary financial performance. You are successful when they are successful! The Secret Sauce serves as a resource to be used by individuals or in a group setting. Both instructional and personal, it combines the clear articulation of leadership principles with the presentation of anecdotes drawn from the author's ubiquitous career. Delve into the contents of this book to discover the recipe for the secret sauce of leadership success. When you adopt these "ingredients," you'll lead well and get exceptional results....

Are you ready for a new life filled with love and respect? With qualifications in relationship counselling, Neuro-Linguistic Programming (NLP), hypnotherapy, hypno-psychotherapy, and coaching, author Mirella DeBoni offers solid insight into the how and why of our individual behaviouras well as how that behaviour impacts our relationships. Mirella draws on her years of experience working with couples and addresses what people can do differently to make their relationship happier. By using a combination of communication models and simple steps that create the outcome of lasting and loving relationships, she shows how to invite more love and respect into your life. It only takes a few definite qualitiesa willingness to want to learn how to do things differently and a willingness to want to please your partnerto turn your relationship around. Mirella explains how these qualities can see you through from the toughest times to the most intimate memories you are willing to create. She demonstrates that accountability in a relationship means that you have the ability and the power to make any changes. Whatever you take to the relationship will determine its longevity and its success. It all starts with you.

Pete and Penny live above Pizzarelli's, the family pizza parlor, in the small town of Rellaville. They're excited when their parents go out of town, leaving them in charge along with their quirky uncle. But everything goes downhill fast when the family's top-secret pizza sauce recipe is lost! Readers figure out puzzles alongside the main characters and those clues lead them to solve the mystery!

Do you want to eat well, exercise and be happy? Does a lack of time stand in the way? If so, it’s time to fit healthy habits into your busy schedule, without turning your life upside down. Finding Life’s Secret Sauce provides a recipe for happy, healthy living. You simply have to find the ingredients that work for you. Eat Up! Forget about diets and deprivation and enjoy good food. Shape Up! Add new twists to the old routine so you get fit and stay that way. Live it Up! Make sure there’s plenty of time leftover for fun. Motivation without intimidation, Finding Life’s Secret Sauce will help cure the wellness blues!

Written by a collaborative, diverse, and inclusive community of contributors and business experts, this book is about leading transformational change on an individual, team, organizational, and societal level. Most large-scale transformational change happens because of unanticipated, unaddressed, unplanned disruptions which raise questions about what it takes to lead, survive, and even thrive in periods of transformational change. This book answers these critical questions: What do leaders who drive and sustain successful transformational change actually do? Why do we so often fail to lead and sustain transformational change? All transformation is change, but is all change transformational? This first-of-its-kind book offers a variety of lenses and perspectives, in the form of interviews, essays, and survey responses, with insights from business leaders, HR leaders, coaches, consultants, academics, thought leaders, and other transformational change experts. The compilation of practical tools provides readers with a deep and diverse analysis of top-notch thinking and practices for leading transformational change. This work is fundamental to aspiring leaders, professionals, and academics who wish to learn the secret sauce for leading transformational change.