Selling Shakespeare

Filmed Shakespeare criticism has largely centred on aesthetic critiques of filmic devices, or on comparisons between the film and the source text. Employing a new angle, this book explores the reasons why contemporary filmed Shakespeare prompts cultural anxiety about high-culture adaptation.

Selling Shakespeare tells a story of Shakespeare's life and career in print, a story centered on the people who created, bought, and sold books in the early modern period. The interests and investments of publishers and booksellers have defined our ideas of what is 'Shakespearean', and attending to their interests demonstrates how one version of Shakespearean authorship surpassed the rest. In this book, Adam G. Hooks identifies and examines four pivotal episodes in Shakespeare's life in print: the debut of his narrative poems, the appearance of a series of best-selling plays, the publication of collected editions of his works, and the cataloguing of those works. Hooks also offers a new kind of biographical investigation and historicist criticism, one based not on external life documents, nor on the texts of Shakespeare's works, but on the books that were printed, published, sold, circulated, collected, and catalogued under his name.

The New Oxford Shakespeare is a landmark print and online project, which for the first time provides fully edited and annotated texts of all extant versions of all Shakespeare's works, including collaborations, revisions, and adaptations. Based on a fresh examination of the surviving original documents, it draws upon the latest interdisciplinary scholarship, supplemented by new research undertaken by a diverse international team. Although closely connected and systematically cross-referenced, each part can be used independently of the others. The New Oxford Shakespeare: The Complete Works: Critical Reference Edition collects the same versions of the same works found in the Modern Critical Edition, keyed to the same line-numbering. But the Critical Reference Edition emphasizes book history and the documentary origins of each text. It preserves the spelling, punctuation, capitalization, abbreviations, typographical contrasts, ambiguities, and inconsistencies of the early documents. Introductions focus on early modern manuscript and print culture, setting each text within the material circumstances of its production, transmission, and early reception. The works are arranged in the chronological order of the surviving texts: the first volume covers documents manufactured in Shakespeare's lifetime, and the second covers documents made between 1622 and 1728. The illustrated general introduction presents an overview of the texts available to editors and describes how they define Shakespeare. An essay on error surveys kinds of error characteristic of these early text technologies. It is followed by a general introduction to the music of Shakespeare's plays. Introductions to individual works and an extensive foot-of-the-page textual apparatus record and discuss editorial corrections of scribal and printing errors in the early documents; marginal notes record press variants and key variants in different documents. Original music notation is provided for the songs (where available). Because the plays were written and copied within the framework of theatrical requirements, casting charts identify the length and type of each role, discuss potential doubling possibilities, and note essential props. The New Oxford Shakespeare consists of four interconnected publications: the Modern Critical Edition (with modern spelling), the Critical Reference Edition (with original spelling), a companion volume on Authorship, and an online version integrating all of this material on OUP's high-powered scholarly editions platform. Together, they provide the perfect resource for the future of Shakespeare studies.

· This collection is unusual in that the essays are not written from a single perspective and instead cover aspects as diverse as socio-political issues, translation, performance, language and identity, literary analysis. · The style of all the essays is jargon-free and accessible to the lay reader. · Given the fact that the 400th anniversary of Shakespeare’s death comes up in 2016, this collection would be in the nature of both a retrospective appraisal as well as an anticipatory homage. · Its approaches are multi-disciplinary - from socio-historical analysis, to political commentary, translation studies, literary criticism and performance studies. · It will interest researchers interested in translation studies and performance studies, and literary critics.

In 1623 a team of stationers published what has become the most famous volume in English literary history: William Shakespeare's First Folio. Who were these publishers and how might their stories be bound up with those found within the book they created? Ben Higgins offers a radical new account of the First Folio by focusing on these four publishing businesses that made the volume. By moving between close scrutiny of the Folio publishers and a wider view of their significance within the early modern book trade, Higgins uses Shakespeare's stationers to explore the 'literariness' of the Folio; to ask how stationers have shaped textual authority; to argue for the interpretive potential of the 'minor' Shakespearean bookseller; and to examine the topography of Shakespearean publication. Drawing on a host of fresh primary evidence from a wide range of sources, including court records, manuscript letters, bookseller's bills, and the literature itself, Shakespeare's Syndicate illuminates our understanding of how this landmark volume was made and what it has meant to scholars since. Moreover, it models exciting new ways of working with stationers and of reading the event of early modern publication itself. This innovative study demonstrates that despite four hundred years of history, the volume at the centre of Shakespeare's canon continues to generate new stories.

An international team of scholars covers every aspect of one of the most famous books in the English language.

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.