Sensational Scientists

What drives scientists to pursue the challenging career paths they have chosen? Is it fame? Fortune? Prestige? No. It's curiosity and the love of discovery. Meet the 24 fascinating researchers profiled in Sensational Scientists, understand how they achieved their career success, and discover how each is inspired by the most simple question: Why? The scientists featured here, including a number of Nobel prize winners, work in a wide range of areas from chemistry, biophysics and genetics to meteorology, anthropology and psychology. Rich with photographs, diagrams, educational experiments kids age 12 and up can do themselves and inspiring discussions on how to embark on a career in science, Sensational Scientists is perfect for young scientists who are thrilled to discover something new, and for everyone who has ever wondered how? and why?A revised version of Great Canadian Scientists, this book includes five new profiles, while the rest have been thoroughly updated and expanded. Of the 24 scientists included, 22 are Canadian or work in Canada.Ages 12 and up

Like the revolutionary bestsellers Predictably Irrational and Emotional Intelligence, Sensation is an exciting, completely new view of human behavior—a new psychology of physical intelligence (or embodied cognition)—that explains how the body unconsciously affects our everyday decisions and choices, written by one of the world’s leading psychologists. From colors and temperatures to heavy objects and tall people, a whole symphony of external stimuli exerts a constant influence on the way your mind works. Yet these effects have been hidden from you—until now. Drawing on her own work as well as from research across the globe, Dr. Thalma Lobel reveals how shockingly susceptible we are to sensory input from the world around us. An aggressive negotiator can be completely disarmed by holding a warm cup of tea or sitting in a soft chair. Clean smells promote moral behavior, but people are more likely to cheat on a test right after having taken a shower. Red-colored type causes us to fail exams, but red dresses make women sexier and teams wearing red jerseys win more games. We take questionnaires attached to heavy clipboards more seriously and believe people who like sweets to be nicer. Ultimately, the book’s message is startling: Though we claim ownership of our decisions, judgments, and values, they derive as much from our outside environment as from inside our minds. Now, Sensation empowers you to evaluate those outside forces in order to make better decisions in every facet of your personal and professional lives.

An inspiring and colourful range of write-in puzzles and activities designed to engage and entertain enquiring young minds. Accompanied by easy-to-understand text explaining scientific facts and stats, and relating them to the real world.

"Presents several easy-to-do science experiments about senses and the human body"--Provided by publisher.

This fascinating new book offers a detailed account of the prolific debate about the sensation novel and considers the genre's dialogues with a number of sciences. Well-known and obscure sensation novels are read against this context in order to recover the forgotten history of sensual reading the genre inspired.

Provides instructions on how to do simple science experiments using simple machines, and gives explanations for why they work.

"Your adventures begin as you connect the stars to reveal constellations, spot the differences in two space station images, follow bees through a maze to pollinate flowers, unscramble the letters to find renewable energy sources, and more incredible science adventures."--

Presents twenty-one projects which can be safely done at home using readily available materials, demonstrating basic scientific concepts, from physics to chemistry to biology.