Sesame Street And The Reform Of Children S Television

“[An] accessible, well-researched introduction to the people and principles behind the show’s creation . . . Essential.” —Choice (An Outstanding Academic Title of the Year) By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children’s Television Workshop (CTW)—and its fresh approach to writing and producing programs for kids—emerged from this growing concern. Sesame Street—CTW’s flagship hour-long show—aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television and a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Street’s first ten seasons, Morrow tells the story of Sesame Street’s creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform. “An insightful look at American children's television.” —Library Journal

Spinning the Child examines music for children on records, radio and television by assessing how ideals of entertainment, education, ‘the child’ and ‘the family’ have been communicated through folk music, the BBC’s children’s radio broadcasting, the children’s songs of Woody Guthrie, Sesame Street, The Muppet Show and Bagpuss, the contemporary children’s music industry and other case studies. The book provides the first sustained critical overview of recorded music for children, its production and dissemination. The music, lyrics and sonics of hundreds of recorded songs are analysed with reference to their specific social, historical and technological contexts. The chapters expose the attitudes, morals and desires that adults have communicated both to and about the child through the music that has been created and compiled for children. The musical representations of age, race, class and gender reveal how recordings have both reflected and shaped transformations in discourses of childhood. This book is recommended for scholars in the sociology of childhood, the sociology of music, ethnomusicology, music education, popular musicology, children’s media and related fields. Spinning the Child’s emphasis on the analysis of musical, lyrical and sonic texts in specific contexts suggests its value as both a teaching and research resource.

This volume explores how television has been a significant conduit for the changing ideas about children and childhood in the United States. Each chapter connects relevant events, attitudes, or anxieties in American culture to an analysis of children or childhood in select American television programs. The essays in this collection explore historical intersections of the family with expectations of childhood, particularly innocence, economic and material conditions, and emerging political and social realities that, at times, present unique challenges to America’s children and the collective expectation of what childhood should be.

In Sesame Street: A Transnational History, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon. Contrary to the producers' oft-publicized claims of Sesame Street's universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media. In contrasting the positive receptions and renunciations of Sesame Street, Jensen demonstrates that it was only after a substantial rethinking of Sesame Street's aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today.

This two-volume encyclopedia explores representations of people of color in American television. It includes overview essays on early, classic, and contemporary television and the challenges for, developments related to, and participation of minorities on and behind the screen. Covering five decades, this encyclopedia highlights how race has shaped television and how television has shaped society. Offering critical analysis of moments and themes throughout television history, Race in American Television shines a spotlight on key artists of color, prominent shows, and the debates that have defined television since the civil rights movement. This book also examines the ways in which television has been a site for both reproduction of stereotypes and resistance to them, providing a basis for discussion about racial issues in the United States. This set provides a significant resource for students and fans of television alike, not only educating but also empowering readers with the necessary tools to consume and watch the small screen and explore its impact on the evolution of racial and ethnic stereotypes in U.S. culture and beyond. Understanding the history of American television contributes to deeper knowledge and potentially helps us to better apprehend the plethora of diverse shows and programs on Netflix, Hulu, YouTube, and other platforms today.