Share Retweet Repeat

In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

'The idea of owning anything except the experience is hubris.' Unknown Pleasures is a collection of works by the climber and award-winning author Andy Kirkpatrick. Obsessed with climbing and addicted to writing, Kirkpatrick is a master storyteller. Covering subjects as diverse as climbing, relationships, fatherhood, mental health and the media, it is easy to read, sometimes difficult to digest, and impossible to forget. One moment he is attempting a rare solo ascent of Norway's Troll Wall, the next he is surrounded by the TV circus while climbing Moonlight Buttress with the BBC's The One Show presenter Alex Jones. Yosemite's El Capitan is ever-present; he climbs it alone – strung out for weeks, and he climbs it with his thirteen-year-old daughter Ella – her first big wall. His eye for observation and skilled wordcraft make for laugh-out-loud funny moments, while in more hard-hitting pieces he is unflinchingly honest about past and present love and relationships, and pulls no punches with an alternative perspective of our place in the world. Unknown Pleasures is Andy Kirkpatrick at his brilliant best.

"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business "Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students." Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited WHO ARE MILLENNIALS? HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES? IS THERE A WAY TO CAPTURE THEIR ATTENTION? With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour? This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!

A public policy leader addresses how artificial intelligence is transforming the future of labor—and what we can do to protect the role of workers. As computer technology advances with dizzying speed, human workers face an ever-increasing threat of obsolescence. In Human Work In the Age of Smart Machines, Jamie Merisotis argues that we can—and must—rise to this challenge by preparing to work alongside smart machines doing that which only humans can: thinking critically, reasoning ethically, interacting interpersonally, and serving others with empathy. The president and CEO of Lumina Foundation, Merisotis offers a roadmap for the large-scale, radical changes we must make in order to find abundant and meaningful work for ourselves in the 21st century. His vision centers on developing our unique capabilities as humans through learning opportunities that deliver fair results and offer a broad range of credentials. By challenging long-held assumptions and expanding our concept of work, Merisotis argues that we can harness the population’s potential, encourage a deeper sense of community, and erase a centuries-long system of inequality.

Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Human-Computer Interaction and Beyond: Advances Towards Smart and Interconnected Environments is a 2-part book set which presents discoveries, innovative ideas, concepts, practical solutions, and novel applications of Human-Computer Interaction (HCI) and related disciplines such as artificial intelligence, machine learning, data mining, computer vision, and natural language processing. The book provides readers with information about HCI trends which are shaping the future of smart, interconnected urban and industrial environments. Contributions are authored by experts and scientists in the field of HCI and its interrelated disciplines from 8 different countries – Chile, China, Croatia, India, Iran, Malaysia, Peru, and South Korea. The chapters of this volume present novel and state of the art research works conducted at the intersection of HCI aimed at developing trust, increasing user acceptance, augmenting user performance, and fostering human-technology partnerships. Chapters cover usability testing in digital healthcare systems, user experience testing of handicapped children and assistive technologies for visually impaired users and a gamified user experience design for learning. The volume also presents a review of twitter usability testing among Indian users, along with specific cases of arthritis diagnostic systems, meteorological draught analysis and the role of EUPS in improving GUI design to improve the user experience. Human-Computer Interaction and Beyond: Advances Towards Smart and Interconnected Environments is an informative reference for scientists, researchers, and developers in both academia and industry who wish to learn, design, implement, and apply these emerging technologies in HCI in different sectors, with the goal of realizing futuristic technology-driven living and functional smart cities and environments.

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You’ll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now–and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the “Search and Sell” method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style “daily deals” • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow’s most exciting new social players, platforms, products, and services